Vogue Editor-Tested Prime Day Beauty Deals are Up to 50% Off

Made to brighten, depuff, and smooth away fine lines on under eyes—what doesn’t RoC’s drugstore gem do? Plus, it’s cosigned by the pros for its accessible price point and potent formula. “The formula comprises retinol, glycerin, vitamin E, and vitamin B5 to reduce dark circles and deliver an immediate boost to the skin by adding moisture. With continuous use, you should see improvement in fine lines and dark circles around the eye,” Corey L. Hartman, MD, a board-certified dermatologist previously told Vogue.

French pharmacy superstar Caudalie is beloved by Vogue editors and actual French pharmacists alike. The brand’s Vinoperfect serum is ideal for sensitive skin, and acts a non-irritating vitamin C alternative. Dark spots, be gone! Vogue’s Irene Kim is in a committed relationship with this brightening serum, noting she’s been buying it since high school and will never stop using it. Plus, French pharmacist Natacha Bonjout uses this pick in her own skincare routine.

La Roche-Posay’s Toleriane purifying cleanser is one of the most beloved face washes on the market—often recommended by the industry’s leading dermatologists. Board-certified dermatologist Dr. Lauren Penzi names it a solid option for those with combination skin. Vogue’s beauty shopping writer Conçetta Ciarlo agrees, using this pick as her daily cleanser thanks to it’s non-comedogenic formula. There’s a smidgen of niacinamide in it, but it never leaves skin feeling tight.

Say goodbye to waterproof formulas, SPF, and any glam you sported. Unlike many oil cleansers that feel ultra-heavy on the skin, this K-beauty favorite lathers to the texture of a milky toner. Meanwhile, tangerine peel extract, squalene, and a blend of traditional Korean oils, such as pine nut oil, camellia seed oil, and plum seed oil, help maintain hydration. Esthetician Amity Murray recommends it to all of her dry skin clients, previously calling it “a gorgeous, natural formulation that emulsifies and rinses clean, leaving the skin refreshed but never stripped.”

Congested skin doesn’t stand a chance against Medicube’s zero pore pads. Here, plant extracts and BHA’s blend together to limit excess sebum (think: willow bark extract meets lactic acid), while exfoliating away impurities. Plus, it’s a favorite of Vogue’s Molly Barstein. “My skin tends to get textured, but these pads have made a noticeable difference. If I skip them for even a few nights, I can see it right away—my skin just doesn’t feel as smooth,” she shared.

This drugstore favorite face moisturizer checks off several boxes—lightweight, highly moisturizing, and entirely non-comedogenic. Like a cold class of water for dry skin, board-certified dermatologist Dr. Jessie Cheung previously described this gel cream as “pure hydration,” thanks to its hyaluronic acid and glycerin-packed formula. Plus, this pick feels cooling and refreshing upon instant contact with your complexion.

Why choose just one serum when you can have three? The Ordinary has combined three of their best-selling products into one set: hyaluronic acid serum, niacinamide serum, and caffeine serum. With this trio, you can address various concerns, including dry skin, enlarged pores, and puffy under-eyes.

A favorite of dermatologist Azideh Shirazi, MD, this formula “deeply nourishes while subtly firming without feeling heavy,” she previously told Vogue. Plus, clinical professor Dr. Rebecca Small, MD, notes that the added benefit of AHA’s acts as a lip peel. “Salicylic acid is a stronger, oil-soluble exfoliant that penetrates deeper—but may be too strong for sensitive lips,” she previously told Vogue.

For major volume at a drugstore price, L’Oreal’s 2024 mascara launch packs a punch. The mascara has a tapered nylon brush, ideal for building and coating each lash for for a more defined look. Plus, the formula ophthalmologist-tested formula also suits sensitive eyes and contact lens wearers. With its lightweight formula, anyone can enjoy a dramatic lash sans clump.

Looking for a lipstick that won’t go anywhere? Revlon’s color stay will do the trick—and it’s a win for any matte lipstick lovers out there. As you may have guessed, this pick does just as the name implies. The built-in primer helps to keep lip color from drying out for up to eight hours (enough to get you through an entire workday with no touch-ups). Plus, the formula is vegan, and fends off dryness with vitamin E as its star ingredient.

It may not look like a staple of A-listers. Still, L’oréal Paris’s True Match Lumi Glotion is responsible for Eva Longoria and Kendall Jenner’s sun-kissed skin—Longoria, in particular, considers this pick a key product to achieving luminous, even-toned skin for her “hottest mom” routine. The formula is infused with glycerin and shea butter, lending an immediate sheen to the skin. The five shades allow for versatility—whether you want to use this as a primer, skin tint, or contour, the choice is yours.

Don’t scoff at a powder foundation—they still very much have a place in everyday beauty lover’s makeup bags. Plus, this baremineral’s formula is the OG pick, with just five ingredients. “This is a true classic. I love how breathable it feels on the skin while still offering buildable coverage,” pro makeup artist Maria Asadi previously told Vogue. “It also has that slightly luminous finish, which keeps the complexion looking alive rather than flat. It works particularly well for natural, everyday makeup looks.”

A long-standing bestseller, this cheekily named mascara is known for its hourglass-shaped, fluffy bristle brush. The mascara wand coats each lash, giving the ultimate doe-eyed look with lifted, fanned-out, and dramatic (think beauty icon Sharon Tate) lashes. If you bat your lashes too much, you may create a light breeze (Kidding! But you get the point). Plus, it’s a drugstore favorite of Sofia Richie Grainge’s, too.

Celebrity makeup artist Dillon Pena and and Vogue’s senior beauty shopping writer Kiana Murden agree: Maybelline’s Instant Age Rewind Eraser is “the best drugstore concealer, offering good coverage and a smooth finish,” Pena previously told Vogue. Boasting a creamy, fluffy texture, one crank of this wand offers medium coverage against dark spots, dark circles, and more.

Milk Makeup’s sculpt stick makes contouring look believable— that’s thanks to its cool undertones that are suit for skin tones from fair to deep. Unlike traditional bronzers that mimic a sun-kissed glow, this ash-toned contour enhances your natural bone structure by deepening the shadows of your face. Apply it to the hollows of your cheeks, along your jawline, and at your temples to create more defined, sculpted features.

Some beauty products are essentials, much like a crisp white shirt or a little black dress in your wardrobe. From mascaras that deliver incredible volume to skin tints with a light, lotion-like feel, and long-lasting lipsticks that won’t dry out your lips—these are the must-haves you can’t do without. All this and more, below.

If you’re looking to combat redness, then Erborian’s CC cream is for you. It’s packed with pigments that enhance your skin’s texture and quality, while the centella asiatica in the formula helps soothe skin while it’s on. The CC cream provides just enough coverage for a no-makeup-makeup look, while reducing the appearance of blemishes. So subtle in fact, that pro makeup Dani Guinsberg uses it for mens grooming.

Vogue’s favorite post-styler treatments, R+CO’s pomade stick makes matters taming flyaways and frizz impossibly easy. Just glide the stick along your slicked back bun, ponytail, or even at the roots when you’re wearing your hair down. Fear not—this isn’t sticky or greasy at all, but there’s just enough give to keep stray hairs in place.

A little goes a long way with K18’s highly-concentrated formula—just one to three drops are enough to tame frizz and boost shine. Powered by K18’s patented peptide, it penetrates deep into the hairs cutic;e fibers to repair broken bonds, restoring strength to brittle strands. Along with the peptide, avocado oil provides heat protection, while a nourishing blend of sunflower oil, hemisqualane, and squalane hydrates the hair, leaving it with a healthy, glossy finish.

Who doesn’t want ultra shiny hair? Color Wow’s viral Dream Coat spray makes it easy to achieve the look, imparting a high gloss finish when sprayed generously onto hair before a blowout. Celebrity hairstylist Chris Appelton has been known to douse his clients’ hair in this pick, before heat styling for a glass-like shine—and the clients in question just happen to be the likes of Kim Kardashian and Ariana Grande.

For those looking to enhance their hair texture sans without intensive, Kenra’s texture spray is an excellent option—with over 7,000 glowing reviews for this very reason. This pick excels in imparting flexible hold to keep your style in place, and your hair feeling natural (AKA, no crunch). Tapioca starch adds gentle gentle dimension and movement, making it perfect for creating tousled styles or adding definition to waves and curls.

Packed with a powerful blend of collagen, herbal extracts, hydrolyzed milk proteins, and silk amino acids, this K-Beauty mask works in harmony to restore chemically damaged strands while boosting softness and shine. However, it’s important to note that the collagen used is animal-derived, so it’s not vegan-friendly. Despite that, its restorative effects on hair health and texture make it a go-to for those seeking serious repair and rejuvenation.

Consider this mousse is a nourishing treat for textured hair. Ingredients like marshmallow root detangle and smooth, while castor oil seals in moisture. Plus, biotin strengthens strands and helps prevent breakage. “If you want a few extra days out of your twist-out, then the Pattern Curl Mousse needs to be in your arsenal,” celebrity stylist Naeemah LaFond previously told Vogue. For Vogue’s senior beauty commerce writer Kiana Murden, it’s the go-to product to refresh braids and protective styles between washes.

If you’re a fan of sleek, pin-straight hair, Dyson’s Airstrait is a game-changer—a two-in-one hair dryer and flat iron. Unlike traditional stylers that rely on hot plates, this innovative tool relies on accelerated air flow that’s projected at a 45-degree angle and directed down the hair shaft to straighten and dry simultaneously. You’ll have a smooth, shiny finish with less frizz and fewer flyaways.

Handpicked by Hailey Bieber herself, Anablue’s hair treatment oil is her go-to secret for a healthier scalp. Packed with 100% natural oils like argan and prickly pear seed—both rich in antioxidants—it nourishes from root to tip. Vogue’s market editor Minty Mellon also swears by it, crediting the treatment for helping her hair grow from shoulder-length to waist-length after just one year of use.

Free of silicones yet brimming with plant extracts, this vegan and cruelty-free formula boosts hair density and stimulates the scalp. “To support scalp and follicle health before thinning begins and minimize early signs of shedding, this scalp serum contains turmeric-based plant exosomes, peptides, and plant-based phytoactives from mung bean and red clover,” double board-certified dermatologist Dr. Brendan Camp previously told Vogue.

This sleek K-Beauty tool uses Electroporation (read: high-tech, needle-free wizardry) to help your serums dive deeper into the skin where they actually do something. With four customizable modes and a formula-friendly design that’s safe for all skin types, it’s surprisingly intuitive for something so futuristic. Clinical trials don’t lie either: Medicube reports it boosts ingredient absorption by a sky-rocketing 785%. Oh, and it’s gentle enough to use every single day.

The Ulike is one of the most popular IPL hair removal device options, boasting thousands of five-star reviews on Amazon. Over the years, there have been several iterations, but this newest version is particularly gentle on sensitive skin, making it suitable for most skin types. The device offers a ice cooling technology to prevent against a burning sensation while use. Plus, you can pick your intensity level, with five different options, allowing you to choose the one that works best for you, although the brand recommends starting with level one.

A favorite amongst K-beauty devotees, this sleek tool pairs high-frequency energy with microcurrent technology to help sculpt and smooth the complexion. What makes it especially compelling is its safety for daily use (and doesn’t require a specific gel)—the calibrated frequencies are gentle enough to support skin elasticity without triggering irritation, meaning you can reach for it regularly to achieve cumulative, long-term results rather than reserving it only for occasional treatments.

Braun’s at-home hair removal system simplifies the process by automatically adjusting to your skin tone using IPL technology for permanent hair reduction. So, how does it work? By targeting the melanin in hair follicles—which is why board-certified dermatologist Dr. Brendan Camp warns that it may not work on lighter hair colors. The device offers 400,000 flashes, lasting for years, and many users see noticeable results after just a few treatments. It’s also FDA-approved and Skin Health Alliance accredited for skin safety.

Beauty tools don’t always have to be high-tech to be effective—sometimes, simplicity is key. A gua sha is a perfect example, helping to stimulate lymphatic drainage and improve circulation. It effortlessly glides over the skin, easing tension and encouraging a natural, lifted glow. Plus, the stainless steel material is non-porous, making it a hygienic choice for acne-prone skin, as it won’t trap bacteria.

Struggling with fine lines and dull skin? Try an LED face mask. “LED light therapy is a safe skin treatment using low-level light available in different colors and wavelengths,” dermatologist Dr. Melanie Palm previously told Vogue, continuing that different wavelengths of light can be effective in treating a range of skin conditions “including acne, inflammation, swelling, signs of aging, stimulating collagen, and even minor wounds.”

“There are many positive things to say about the Solawave, but my favorite aspect is its portability and ease of use. It’s small enough to pack with me on trips, so I don’t have to forgo my skincare routine while traveling.” says Vogue contributor Iman Balagam. “Plus, it only takes a few minutes, which makes it realistic to incorporate into your routine because who has the time?”

When seeking to enhance the quality of self-care, consider incorporating an air purifier into the mix. L. James Lo, Ph.D., a professor of architectural engineering at Drexel University who studies the health effects of indoor ventilation, says air purifiers can help. “An air purifier removes particles, and aerosolized viral droplets are very small particles,” Dr. Lo previously said. Given that Dyson is the crème de la crème of all things appliances and hair tools.

For mood, memory, energy, and focus support, these lozenges taste like lemon and easily dissolve under your tongue. It uses NADH—NAD+ is an oxidized form of nicotinamide adenine whereas NADH is a reduced form of nicotinamide adenine, meaning it gains the electron lost by NAD+— which is able to enter the cell via the membrane. Early research found that there is promise with oral NADH for treating chronic fatigue syndrome.

“Walking in a weighted vest adds additional resistance and increases the intensity of your workout without needing to change the pace or length of your walk,” Holly Haywood, lead instructor at Third Space Soho, previously told Vogue. So more bang for the same buck? I’m listening. “This can help improve cardiovascular fitness as well as muscular endurance,” she continues. “It can also have positive effects on bone density (similar to resistance training), which is especially important as we get older.”

Levoit humidifier is one of those gadgets that quietly makes a big difference at home. Whether you’re dealing with dry winter air or just want a little extra comfort, it’s got you covered with both warm and cool mist options. The best part? It’s smart—literally. You can control it with your phone or even ask Alexa or Google to adjust the settings for you. The large tank means fewer refills, and the built-in humidity sensor takes the guesswork out of keeping your space just right.

Viviscal Hair Growth Supplements are renowned for their potent blend of minerals, vitamins, and essential nutrients purported to bolster hair growth. “Ingredients such as biotin, iron, zinc, vitamin C, and a marine protein complex present in Viviscal are thought to promote hair health,” double board-certified plastic surgeon and hair restoration expert Dr. Hardik Doshi previously told Vogue. Additionally, clinical studies have been conducted to support claims of thicker, fuller hair.

The Apple Watch Series 10 is more than just a sleek timepiece—it’s a fitness and wellness powerhouse on your wrist. With advanced health tracking features, like an improved heart rate monitor, ECG functionality, and blood oxygen measurements, it offers real-time insights to help you stay on top of your health. Whether you’re tracking workouts, monitoring sleep, or setting daily activity goals, it seamlessly integrates with your fitness routine to keep you motivated.

Incorporate Vida Glow’s Marine Collagen powder into your daily routine for a range of skin-enhancing benefits, including improved elasticity and reduced fine lines and wrinkles. This powerhouse supplement also supports healthy hair, skin, and nails. Plus, Vida Glow ensures the product is tested for heavy metals, mercury, and other contaminants, so you can feel confident in its purity and safety.

Colgate, a brand trusted for generations, has evolved to include whitening kits in its lineup. Cosmetic dentist Dr. Anjali Rajpal highlights that the kit features a 9% hydrogen peroxide gel, paired with a flexible LED tray for a more comfortable, tech-savvy experience. The tray plugs directly into your iPhone or Android for power, making it both convenient and effective. While it’s on the pricier side and requires consistent use, Dr. Rajpal notes it can deliver great results, especially when used for 10 consecutive days.

For a no-fuss mangesium spray, this pick uses only one ingredient (you guessed it, magnesium chloride). “Seven minerals uses pure magnesium chloride and tests its products for contaminants,” registered nurse and skin expert Vanessa Lee previously told Vogue. “Plus, this company has eco-friendly packaging, sourcing the plastic from beaches that have been polluted, and they also give back to sea turtle rehabilitation and release.”

Sensitive stomachs often can’t just go with any protein powder—this one is particularly gentle thanks to its gum and filler-free formula. It’s also infused with digestive enzymes that stave off bloating. The rest of the formula features 19 different superfoods rich in micronutrients and amino acids (think: sprouted quinoa, blackberry, and kale).

Alien by Mugler is a bold fragrance with a captivating scent trail. It opens with a bright, citrusy hit of jasmine, but it’s the deep, warm base notes of amber and wood that really give it its signature, almost celestial vibe. The scent feels complex yet comforting, with an addictive quality that lingers on the skin. Perfect for those who love a rich, full-bodied fragrance that makes a statement and sticks with you all day.

For a sweet and radiant scent, try this Lancôme best seller. It blends the lush, floral richness of iris with the warmth of praline and vanilla, creating a beautiful balance of femininity and sweetness. The scent has a sugary, almost gourmand vibe, but it’s grounded by hints of patchouli and tonka bean—Plus, the intense version is a favorite fragrance of Murden’s.

My Way Intense enters the room before you do (in a good way) opens with a burst of fresh, zesty orange blossom, then deepens into a warm, rich heart of jasmine and tuberose. The base notes of vanilla and woody accords give it an irresistible depth, making the scent feel sensual yet elegant. Perfect for those who love a floral fragrance with a bit of intensity that lingers.

A refreshing yet sophisticated fragrance, L’eau d’Issey is a floral acquatic. It opens with a crisp, clean burst of lotus and freesia, giving it an airy, almost ethereal feel. As it settles, the warmth of amber and sandalwood emerges, adding depth and a touch of earthiness. Perfect for those who enjoy a light, fresh scent with a subtle but lasting presence.

It’s easy to want to eye roll at a celebrity fragrance—but cool girl Billie Eilish’s scent is a viral favorite. Sweet yet seductive, it opens with creamy vanilla and a musky base. Hints of cocoa, sandalwood, and amber give it a cozy, almost edible vibe, while a touch of spice adds depth and complexity.

Phlur’s decadent body spray envelops you in a warm, inviting blend of sweet, rich notes that instantly make you feel cozy. It’s the smooth, creamy sweetness of caramelized sugar, complemented by hints of vanilla and butter—decadent but never overwhelming. While the scent is wonderfully comforting, it’s worth noting that, as a body spray, it’s not the most long-lasting. Still, it leaves a soft, sweet trail that’s perfect for everyday indulgence.

Vogue’s Conçetta Ciarlo swears by Purito’s gel-cream when trying to calm her own rosacea flare ups. “A lot of moisturizers aimed at soothing irritated skin contain pore clogging ingredients like shea, which my acne-prone skin can’t risk—not this one!” This pick’s notably gentle formula harnesses oat seed water, panthenol, and squalane to calm and moisturize even the most sensitive, acne-prone skin types.

If your skin isn’t too sensitive, Reedle Shot 100 is a perfect introduction to spicule serums, delivering a 100/1,000 microneedle intensity that gives you that signature tingling sensation. The spicules work to accelerate cell turnover and help ingredients like soothing cica, propolis, hyaluronic acid and glycerin penetrate deeper into your skin—but always follow up with a good moisturizer!

“Many people in Korea use cushion foundations which come in a variety of finishes and often have skin-care ingredients. After a meal, it’s quite common to see people pull out their cushion compact to reapply, so foundation formulas tend to be light and not cakey or heavy,” K-Beauty expert and former Allure EIC Michelle Lee, previously told Vogue. Not to mention, the formula boasts up to 72 hours of wear, SPF 40. One pump of the product will do the trick.

Looking for a mascara that keeps your curl intact all day? It’s time to dive into the world of K-beauty, where high-performance formulas reign supreme. Lee’s top pick is Clio’s mascara, praised for its buildable, volumizing formula. “I have the stereotypical straight, short Asian lashes, so I swear by Korean and Japanese mascaras, which are the best at holding a curl,” she previously said.

Who doesn’t love a product with a fun texture? Ciarlo says this sleeping mask feels like “rubbing a delicious whipped mousse all over your face (or what I imagine that would feel like).” Board-certified dermatologist Dr. Dara Spearman is also a fan, naming it a good pick for dry or sensitive skin types. The formula blends a peony and collagen complex with green tea probiotic lysate, hyaluronic acid, and peptides for added radiance.