The Tamesis
Ditte Reffstrup of “Ganni 2.0” said the resort collection, presented in vibrant photographs that capture youth, eclecticism and joy, is iconic. Vogue Business reported in April that the brand had parted ways with CEO Laura du Rusquec. During her tenure, Ganni staged fashion shows in Paris, and promotion seemed to be the mantra. Now Ganni garçonne seems to be back to the freewheeling Ganni Girl who entered the scene with such enthusiasm in 2012. Refstrup talks about turning over a new leaf and starting over, but this collection felt more like a return to form, as it built on the Ganni of yesteryear, emphasizing pieces layered in unexpected ways (sporty stripes paired with lace, dressy paired with casual). Plus color and lots of smiles.
When approaching the series, Reifstrup said, “I wanted to delve into a little bit of escapism, and I needed a fairy tale.” In Denmark, these traditional tales are associated with Andersen rather than Disney, which meant the focus was on the hero’s journey rather than neat happily ever after. The creative director explained that the fit felt appropriate because “the season is always about home and comfort, but there’s also a super social, outgoing party scene, so it has this duality to it [just as] Fairy tales always have darkness and light, evil and good. There’s always a transformation that the character needs to go through – which I find really inspiring – and then it almost always ends well. “
The lookbook opens with a leopard-print skirt that flares out at the hip. Its bite is balanced by a puffy logo tank top with a whimsical creature pattern. Reffstrup, who loves animal prints, has introduced a cheetah print this season; best in flocked material, cut into a stylish top and trouser set or worn alone. A shrunken duffle coat has a fairyland feel, while red pumps are reminiscent of Oz. Peter Pan ties bring a sweet touch – an unexpected addition to bomber jackets, the signature lace and rose print introduced last season. While the creative director equates the silky yellow dress with Belle or Snow White, she remains down to earth. “To me, this is a real Danish girl, someone you would definitely see in Copenhagen,” she said of a model wearing a puff-sleeved green sweatshirt, cocoa corduroy carpenter pants, a lacy scarf and gorpcore snow boots. This look shows why Ganni remains the destination for cool girl clothing.
