The Tamesis
While many European luxury brands are bringing their resort shows to the U.S. this season, Victoria Beckham is about to make a splash there in a different way: She’s opening her first eponymous store outside the U.K. in Miami. “I’m so excited,” she yelled in the preview. “Our London store is doing really well; here you can find ready-to-wear, accessories and beauty products. The growth we are seeing now is global retail expansion.”
For Beckham, the location was natural and the timing was part of carefully planned strategic planning. She knows the city well, as she and her husband, David, have had their home there since 2020. David is the co-owner of Inter Miami Football Club (which is also doing very well). The retail expansion is part of her brand’s steady growth in North America following the release of her hit documentary on Netflix last year. “There is a second store in New York that will open in September.”
Designed as a practical yet sexy adult wardrobe for women, the resort collection embodies the highly relevant edge that Beckham has incorporated into her ready-to-wear over the years. This season, part of the conversation in her studio centered around her love of the 1930s. On the shelves and in lookbooks, the style appeared in the form of long, sinuous bias-cut silk-jersey evening gowns; slip dresses with asymmetrical bunched internal buttons here, covered in slinky black tulle there, or bodices ornately decorated with plastic abstract floral embroideries that became red carpet highlights.
No doubt VB will be using a lot of it in her upcoming US campaign when the collection hits her stores this summer and fall. Gorgeous occasion wear is balanced with trousers (a source of tailoring that clients have come to rely on) and her talent for assembling beautiful daywear separates, revealing clean silhouettes to the world. These include khaki bomber jackets paired with pencil skirts, shirts suitable for both day and evening, and original and stylish hem denim skirts.
While the new store will certainly bring fanfare, the collection builds on the fact that her biggest market is already in the United States. Granted, that’s down to Victoria Beckham’s booming beauty business, but it’s also down to her applying her deep knowledge of making clothes that are compact yet lightweight enough to be worn in climates like Florida, and her life experience of making clothes that are both functional and beautiful.
