The Tamesis
Instagram followers: 7.3 million
because: mana adu, dad brother
Brand Affiliation: Kayan Jewelers
Average MIV/Placement Q1 2026 (Instagram): $106,000
Top posts (MIV):
- Reel by Priyadarshan in partnership with Kalyan Jewellers’ India, UK and US accounts: $162,000 (Instagram)
Other key talents
These are the up-and-comers who are not yet in the Launchmetrics system (they have been added later), but as their stars continue to rise, they are key for brands to pay attention to.
Anuf Jain is an Indian singer, songwriter and composer who is well known and loved in the independent music community. He is currently on a world tour.
Mandana The 29-year-old cricketer and vice-captain of the Indian women’s national team. She recently appeared on ” Fashion India.
Krishna Jayasankar A track and field athlete, she was the first Indian woman to surpass 16 meters in the indoor shot put.
Jyoti Yaraj He is also a track and field athlete, specializing in the 100-meter hurdles. She recently received the Gen Z Icon Sports Award metropolis Indian Blogger and Creator Award – In the same month, she won the Women of Influence Award.
Sheetal Devi is a Paralympic archer who won a bronze medal in the mixed team compound event at the 2024 Paris Olympics.
Sara Arjun is an Indian actor who has appeared mainly in Tamil and Hindi films, most recently in Eller Digital cover of India.
Rebull is an Indian rapper and songwriter from Meghalaya. She released her first single in 2019 and has recently produced film scores for many Indian productions. (Reble is developing a new project that is currently confidential.)
A note on our methodology
While influencer marketing once stopped at deliverables—how many posts or stories a talent would share—media influence value (MIV) now extends far beyond these static posts. “These ambassadors are the gateway to PR coverage [and brands] “There needs to be a 360-degree measurement of direct and indirect impact. Plus their own social media channels and how their own communities engage with these campaigns,” said Alison Bringé, chief marketing officer at Launchmetrics.
Bringé said that on average, when looking at celebrity-driven campaigns, 77% of MIV comes from the indirect category. “It’s crazy because there are still some very unsavvy brands out there who only think about deliverables and ‘How many posts can I get from you?'” she said. “They need to think about how to create virality.” The data collected by Launchmetrics includes the average MIV generated by talent placement, including the number of voice echoes for brands that the company tracks.
