The Story Behind Bad Bunny’s 2026 Super Bowl Outfit by Zara

Happy Bad Bunny Bowl Day! Tonight, Puerto Rican star and Grammy history-maker Bad Bunny serves as the halftime performer for the 2026 Super Bowl at Levi’s Stadium in Santa Clara, California. As expected, the highly-anticipated performer completely commanded the stage, delivering unforgettable fashion looks for the show-stopping show.

The rapper kicked off the show with the song “Tití Me Preguntó” on the grass and used the rest of his set to be a big holiday celebration. “[The show] “It’s going to be fun and it’s going to be easy,” the star said at an NFL press conference earlier this week. “People just have to worry about [dancing]”. Bad Bunny also performed on songs such as “NUEVAYoL” and “DeBÍ TiRAR MáS FOToS,” and was later joined by special guests such as Ricky Martin and Lady Gaga (the latter performed her Bruno Mars song “Die With a Smile”).

Image may contain Bad Bunny Head, adult faces and weddings

Photo: Getty Images

Given that the musician always embraces bold fashion choices, it’s no surprise that Bad Bunny opted for a unique outfit tonight: it was designed by Zara, and it’s surprisingly simple. Under the direction of his frequent collaborators Storm Pablo and Marvin Douglas Linares, he wore a simple, head-to-toe cream look that included a collared shirt and tie, a sports-inspired jersey emblazoned with the number 64, chinos and sneakers. What is the significance of the number 64? The back says Ocasio, which is his mother Lysaurie Ocasio’s last name; fans speculated that 1964 was her birth year.

While Bad Bunny could easily have any brand in the world designing his halftime outfit (he wore Schiaparelli’s first menswear collection at the Grammys last week), his decision to wear the Spanish fashion retailer’s attire was no accident: After all, most of his songs are sung in Spanish. “This is a great show,” the brand wrote in a Bad Bunny wardrobe statement. “Benito’s performance was unforgettable. The outfit was fantastic.”

Image may contain Drake Ray Sepúlveda Bad Bunny Mitsutoshi Shimabukuro face, character accessories and glasses

Photo: Getty Images

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