The Tamesis
Who is busier or more important than Zendaya these days? A recent stay in New York was devoted to press coverage and the premiere of her latest high-profile film, dramashe took some time to talk to us about another debut: her first women’s collection for On, the Swiss running shoe and sportswear company she’s been working with for several years.
Designed with the help of her old friend and fashion foil, stylist Law Roach, the collection includes seven pieces (tanks, T-shirts, windbreakers, coach jackets, midi skirts, parachute pants and bermuda shorts, plus a new version of On’s famous Cloudnova shoe, the Cloudnova Moon), and debuts today with a Spike Jonze video as the centerpiece of the accompanying campaign. But let Zendaya and Law tell us all about it, shall we?
We spoke with the actress from the comfort of her hotel bed, while Law zoomed in from the set. runway plan Then rush to get Zendaya dressed for that night’s premiere.
Law Roach and ZendayaPhoto: Courtesy of On
Fashion: When did you start focusing on style? I’m guessing you’re older than most because of what you do, and clothes are part of it – but outside of work, have you always been careful about what you wear?
Zendaya: Fun fact: when I was a kid, one of the things my parents allowed me to do was express myself through my clothes. Once I got old enough to decide what I wanted to wear, they let me dress myself, which was cool. So I wasn’t that kid who went to school in a perfectly matched outfit – I just picked whatever I wanted, starting in kindergarten, first grade. this cheetah girls It was a big deal, so I wore a lot of leopard print—it wasn’t cheetah print, but I didn’t know the difference.
I love seeing the kids wearing princess dresses and wellies – they are just trying out clothes and are already figuring out their own little personalities. As an elementary school student I probably wore some really interesting combinations, but I think it was more about things that made me feel confident and the colors that I liked, or what I was obsessed with at the time. That’s fine, because that’s before you truly understand that others see you because of your clothes—before you feel like you’re being judged for what you wear.
