The Tamesis
Other creators are using AI to clone themselves to boost their output. According to CNBC, last summer, China’s leading live broadcasters Luo Yonghao and Xiao Mu both used their own artificial intelligence creator digital twins to complete a six-hour live broadcast on Baidu e-commerce platform Youxuan, selling consumer electronics, food and other consumer goods. The show brought in $7.65 million, more than the previous live broadcast they actually hosted.
This use case provides creators with the opportunity to optimize revenue. “It’s important to understand that human influencers and AI influencers are not competitors,” says The Clueless’ Garcia. “AI influencers are just a proxy for human influencers, and if they decide to adapt to the digital world by using clones of their characters (which is already happening), give themselves a break while taking advantage of more opportunities.”
replace real talent
While Mikulic is betting big on the Zeru sisters, he doesn’t believe AI creators should or can replace real-life talent. “Real-life creators bring a personal presence and authorship that is still extremely valuable. Digital personas work differently. It allows brands to develop a clearly defined identity, a controlled visual language, and long-term continuity around the persona that can stretch across campaigns and formats without losing shape.”
Robertson adds that the controlled language element is important. “[AI creators] Not too brief, not exhausting, and instantly adaptable to different markets. This makes them particularly effective for product-led content, where clarity and repetition are the goals, not necessarily depth. But their strength is also their limitation: They work best when used as tools rather than human replacements. “
Goat Agency finds that the growth of AI content will only increase interest in human content and connections. “The foundation of influencer marketing is trust and peer-to-peer recommendations. AI influencers, while interesting, fail to possess real human emotions and experiences, making their recommendations hollow. AI helps increase the speed, creativity, and agility of content creation; however, this is only in addition to the work human creators are doing.”
According to Adobe research, more than 50% of content creators already use AI to generate new assets, including images and videos, while 55% use AI to edit, upgrade and enhance their content. “The way we use AI behind the scenes is to improve efficiency, not to shape creativity,” such as automatically resizing content for different platforms, Buttermilk’s Robertson said.
Fanvue is a subscription-based AI-powered creator platform that works similarly to OnlyFans. According to a report, AI creator Lopez is on the platform and is one of the creators making thousands of dollars a month from subscribers, who pay for content and messages. wealth.
“We see AI influencers as a key component of the future creator economy,” said Harry Fitzgerald, co-founder and COO of Fanvue. “AI creators are lowering the barrier to entry and expressing their creativity through AI avatars without having to be a face, so this technology is democratizing the creator economy and making it more accessible to more people. This technology is perfect for new content creators because it can help them get started in a booming industry and become a part of something truly revolutionary.”
