The Tamesis
The annual Met Gala is the culmination of hundreds, if not thousands, of hours of work to bring out the looks on the carpet—and 2026 will be no different. Chase Infiniti’s Thom Browne dress featured more than 1.5 million stacked sequins, while Kylie Jenner’s Schiaparelli gown took more than 11,000 hours to embroider.
But these aren’t the only big numbers coming out of the 2026 Met Gala. These numbers are the number of views and engagement generated on the first Monday in May (Fashion One) — and fashion magazine ——The biggest night of the year. Global video views, website traffic and social engagement on Met Monday and the following Tuesday Fashion All channels hit record highs. Global video views across all markets and platforms were 1.696 billion, a year-on-year increase of 57%. The number of social interactions across all markets and platforms worldwide reached 108 million, a year-on-year increase of 24%. and Fashion The peak number of simultaneous viewers during the YouTube live broadcast exceeded 1 million, setting a record for the number of viewers.
“This year, we’re focused on deepening the reader experience Fashion platforms and social media, and tend to fashion magazine Unique access and authority to tell stories no one else can,” said Chloe Malle, Head of Editorial Content. Fashion us. “Instead of prioritizing quantity, we’re more intentional about providing context, perspective and deeper coverage around the Met Gala. We want to answer the questions our readers are increasingly asking: Why does this matter and why should I care?”
This year’s broadcast is hosted by Ashley Graham, La La Anthony and Cara Delevingne, while Emma Chamberlain returns as red carpet reporter fashion magazine Social channels. Total live views reached 196 million (live and replays, excluding YouTube views due to data lag). Video views grew fastest, with total U.S. views reaching 10 million fashion magazine Owned and operated (O&O) channels and YouTube grew 630% year-over-year. Global views also rose significantly, up 543% year-on-year to 11 million.
Social engagement is up across the board. U.S. social views across all videos and platforms increased 43% year over year to 880 million. The number of social participants in the United States increased by 18% to 52 million people. Globally, social views across markets and platforms increased 45% to 1.5 billion, and global social engagement increased 24% to 108 million.
