The Tamesis
Formula 1 Miami is once again a fusion of pop culture, sports and entertainment – bringing together tastemakers, motorsport enthusiasts and familiar fashion faces to create a social calendar that rivals the race itself.
Paddock is making its fifth Magic City appearance, and its street style influence has caught the attention of major brands: F1 sponsor TAG Heuer hosted a pre-race cocktail party and outdoor event, Tommy Hilfiger celebrated the Cadillac Formula One Team’s first home race with a CF1 Miami Fanwear collection, and Boss launched its Summer Resort 2026 Soho House pop-up store during the Grand Prix. On the party front, Hailey Bieber, F1 “WAGs,” gymnasts Suni Lee, Alix Earle and many more were spotted watching the scene on and off the track.
Here’s an inside look at the most hilarious moments.
Silvia Tcherassi’s Miami F1 kick-off
Silvia Tcherassi rocketed into Miami Speedway Week at Tuesday night’s gala. The Colombian fashion designer teamed up with e-commerce platform ShopMy to host a glamorous evening at Lion’s Den speakeasy near Little River with Sofia Espinosa Tcherassi and Mauricio Espinosa Tcherassi. Guests sipped cocktails at the vinyl record-themed bar and listened to music by Rich Medina, Tiffany Vera, Godisound and Max Van De Put. F1 drivers Max Verstappen and Carlos Sainz Jr.’s partners Kelly Piquet and Rebecca Donaldson were also in the crowd, as well as model Vita Sidorkina.
Apple TV and Beats celebrate Miami game weekend
Professional golfer Lily Muni welcomed a group of female trailblazers to kick off F1 Miami on Wednesday night via Apple TV, the exclusive streaming partner of the Miami Grand Prix, and Beats. Following the cocktail hour, attendees dined in a private room at the members-only Bass Club. It felt more like a gallery experience than a dinner. Kelly Piquet, Margarida Corceiro, Carmen Mundt, Rebecca Donaldson, Flavy Barla, Alicia Torriani, as well as jewelry designer Isabela Grutman and F1 content creator Lissie Mackintosh make up the chic team. Chef Wei Han of Omawei restaurant collaborated with French gastronomic group We Are Ona to create a 13-course omakase dinner served on a sculptural table inspired by the F1 circuit. “It’s a real honor to host a fun and intimate dinner ahead of the F1 Miami Grand Prix,” Mooney told us Fashion. “It’s incredible how this sport brings together so many women from so many different backgrounds and careers.”
