The Tamesis
“I remember watching the first series of Jack and Lazaro [for Loewe] First series with Jonathan [for Dior]”And really started thinking mentally about who could wear the clothes,” she said. Rahmani later negotiated the deal, confirming Isla Johnston, who will star in Baz Luhrmann’s upcoming film Joan of ArcAs the first Loewe ambassador under the new creative director.
lock contract
Clients with long-term deals often limit what other clothes they can wear – how Limited depending on exclusivity provisions in the contract. Often, brands will explicitly prohibit talent from wearing clothing from their major competitors.
Some brands that are not explicitly banned may still be sensitive, agents said. “I think if you’re going to wear a brand that’s teetering on the list of competitors [but isn’t]you talk to your talent and their stylists: “Is this going to rock the boat?” “Longevity is really important, so I would say don’t stir up trouble,” Browne says. Rahmani agrees; her rule of thumb is to be fair and try not to piss off the stylist.
This is where independent designers shine, often at small awards shows or movie premieres. Browne said they will never appear on the restricted list. His client, Mescal, wears many of these brands, including New York’s Commission and Charles Jeffrey Loverboy, with the help of stylist Felicity Kay. Stylist Danielle Goldberg also prioritizes independent designers and big brands: her client Greta Lee (Dior ambassador) regularly appears in New York brands such as Diotima, Colleen Allen and Luar.
More opportunities for brands lie in overall styling. Talent who works with the brand’s jewelry, watches, or beauty departments don’t necessarily have to wear these clothes. Some agreements are multi-category, meaning talent will be required to wear fashion and makeup, but many agreements don’t provide for this, Hudson said. Rahmani said that at UTA, they tried to separate the transactions. “If you’re an ambassador for brand X and they want you to wear their jewelry, we usually don’t have a big problem,” she said. “But they don’t need to be required to wear it on the red carpet.” Head-to-toe looks, from earrings to nail polish, often feel forced.
For example, Robbie is now the face of Chanel Beauty as well as its watches and jewelry. Grabov confirmed that this means she can wear any brand since she is not a spokesperson for the brand’s fashion products. But the jewelry and beauty trade can open a window for talent keen to dabble in branded fashion. Pidgeon is the new ambassador for Chanel watches and jewelry and has recently worn the brand’s clothing on a number of occasions, including attending love story Premiere and appearance by Jimmy Kimmel in New York.
