The Tamesis
1990s minimalism and Quiet luxury It may be today’s fashion buzzword (and somewhat overused), but The Row, founded in 2006, has embodied these principles from the beginning. Founded by perennial style icons Ashley Olsen and Mary Kate Olsen, the brand has long spoken to customers who value quality materials, ease of wear and, importantly, understated logo style.
However, the lack of eye-catching labels hasn’t stopped many of the brand’s classics from being instantly recognizable to those in the know. The Row’s bags in particular have attracted a cult following, but their shoes are unique, with many boots, flip-flops and loafers regularly selling out.
Here, we take a closer look at some of their most coveted classics and take a closer look at why they’re so coveted.
