The Tamesis
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Summer trends come and go, but there’s always one thread – bright, beachy, and carefree. Every year, we get excited to update our warm-weather wardrobes with new swimsuits, cover-ups, summer totes, and sandals. But we’re not reinventing the wheel. In fact, our resort wear aesthetic owes a lot to a handful of iconic brands that have consistently delivered summer style for decades.
FashionA Guide to Iconic Swimwear Labels
Eres Les Essentiels Show Bikini Top
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From Italy to Los Angeles, these time-honored brands are found across the globe, proving that summer is literally endless. Missoni has infused everything from swimwear to sweaters with its signature colorful chevron knitwear, while Pucci has done the same, incorporating signature psychedelic patterns into their collections throughout the year. Etro offers a nomadic, bohemian style in swimsuits, cover-ups and embellished bags, while Dolce & Gabbana’s romantic, explosive styles will have you hitting the beach in a high-waisted bikini. We can’t forget Rudi Gernreich, whose iconoclastic designs rocked the 1960s and still have an impact today.
If you don’t already own pieces from these brands, it’s only a matter of time, especially if sun, surf and sand are in your DNA. Whatever your summer plans, these iconic resort brands have the perfect pieces to jazz up your look, whether you’re vacationing on the Italian coast in a bright bodycon dress or sunbathing in the backyard in a chic French swimsuit. Below, read about these wonderful fashion houses and find pieces you can buy today to continue the legacy.
It’s not easy to create a brand identity that garners instant recognition (and imitators), but Ottavio “Tai” and Rosita Missoni did just that when they founded their eponymous knitwear brand in 1953. Quickly gaining support from the major fashion figures of the time, the collection became an international success, reaching its peak in the 1970s. Missoni is known for its vibrant, almost optical illusion-like chevrons and patterns, derived from its innovative approach to weaving techniques, employing and optimizing the Capardoni loom and Raschel knitting techniques to weave more than 200 colors into one textile. As a result, colorful patterns brighten everything from bodycon dresses and effortlessly pull-on pants to tiny string bikinis, all of which are waiting to be added to your holiday wardrobe.
