The Tamesis
First comes red, then cobalt blue. The next popular color is a combination of the two: purple just makes sense. The saturated hue, often associated with royalty and power, has resurfaced on countless spring runways, being adopted by celebrities (notably Zoe Kravitz and Jennifer Lawrence) and street style types, who are adding pops of fuchsia and violet to their fashion month looks.
Vogue’s favorite violet picks:
Chloé The Chloé Wild Flowers Bandeau Scarf
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The vibrant hue appears on the spring runways in many forms: on tailoring at Versace, on dresses at Balenciaga, Valentino and Prada; Hermès launches accessories, while Chloé incorporates it into various floral patterns.
Purple is often considered an intimidating or difficult color, but this season it’s making a comeback with a sense of ease—the key to making it work in your everyday wardrobe is to think of it not as a single statement, but as an element of an overall look, whether as an accent or as a base.
Purple doesn’t fall into the “another neutral” category like red does, but it’s more versatile than you might think, especially paired with other seemingly quirky colors like chartreuse, Klein blue, or yellow. We’ll show you how below.
layered approach
Swap your white turtleneck for a purple one, why not? This hue pairs well with a red button-down top, gray trousers and fringed leather loafers.
