The Tamesis
Every season, Veronica Swanson Beard and Veronica Miele Beard tend to lean into the same theme. For Pre-Fall, they’re embracing the Wild West with prairie dresses and novelty jeans for men. yellowstone park Watch party. The resort is dominated by American sportswear. This time, they took a more esoteric approach to inspiration.
A fall 2026 mood board in the Veronicas showroom, dubbed “Trailblazers,” appropriately features photos of Joan Didion leaning on her Stingray; Bethann Hardison with her hands on her hips; and Donna Karan. A fur coat draped over her shoulders; Chloé Zhao holds an Oscar. While these women may not necessarily appear in every part of the collection, Sisters-in-law sought to express their essence through strong shoulders, statement outerwear, and rich, pastel colors.
There is an ethos borrowed from boys. “They’re inspired by these classic, iconic styles, but with a lot of glamour,” Swanson Beard said of the product. “Items are inspired by menswear, but they actually fit our bodies.” Take, for example, a rusty brown suit, whose jacket features strong shoulders, a cinched waist and cabochon buttons. Elsewhere, a reversible olive nylon funnel-neck jacket lined with faux fur was an obvious nod to Amelia Earhart (also a mood board fixture).
For the Veronicas, storytelling is as important to the design process as the icons pinned to a mood board. They wanted to create clothes that women could wear not only on a daily basis, but also on special occasions. As Swanson Beard says, “When she does amazing things, we design her clothes that we want to wear on her, whether it’s a blazer, a killer coat, or the most beautiful dress for the party where she meets the love of her life.”
