Digital platforms could force $51.69b surge in global patient engagement by 2030

With the development of cloud platforms, MarketsandMarkets predicts that the compound annual growth rate will reach 12.0%.

According to a report by MarketsandMarkets, the global patient engagement solutions market is expected to reach US$51.69b by 2030. The study projects a compound annual growth rate (CAGR) of 12.0% from 2025 to 2030.

The market is expanding with wider adoption of digital health platforms, increasing integration of electronic health records, and the increasing use of analytics and cloud-based technologies to support patient communication and care coordination, the report said.

Software holds the largest market share, accounting for 58.7% by 2024, according to MarketsandMarkets. The company said cloud-based and network-based delivery models are expected to record the fastest growth, expected to register a CAGR of 13.2% during the forecast period.

Healthcare providers represent the largest end-user group, reflecting demand for tools that support patient access, engagement and remote management, MarketsandMarkets said. The report states that North America will hold the largest regional share at 57.4% by 2024, supported by mature healthcare infrastructure and digital healthcare adoption.

Asia Pacific is expected to be the fastest growing region during the forecast period, driven by healthcare digitalization initiatives and wider mobile and cloud adoption. The report adds that market expansion continues to be limited by data interoperability challenges, patient information privacy requirements, and regulatory obligations on the use of health data.