The Tamesis
Courtesy of Autumn Sonata
Even if your reality is far from that, wrapping yourself in a super-soft, super-plush towel as soon as you get out of the shower is the fastest way to get close to the feeling of a five-star hotel. If your next vacation is still far away, don’t put it off any longer: You can order the best luxury bath towels online and have them in your linen cupboard in time for your next DIY spa night.
Whether it’s waffle or jacquard, bath towel or washcloth, Egyptian long-staple cotton or Turkish organic cotton, our favorite high-end picks are designed to please you. If you prefer plush and absorbent, choose something with a higher GSM (grams per square meter); if you like quick-drying textiles, choose something with a lower GSM. Cotton is the gold standard for luxury feel—every piece we pick is either pure cotton or a soft blend—and from there, the rest pretty much comes down to style preference.
FashionGuide to the Best Luxury Bath Towels
Brooklinen ultra plush bath towel
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Keep it simple (and stick with the luxe hospitality theme) and opt for a crisp white set: Brooklinen’s towel bundle is a perennial best-seller, but Matouk’s towel set has a scalloped trim to enhance the overall quality, and Crate & Barrel offers a pretty jacquard version. However, don’t rule out colors or even trendy graphic prints. Marimekko and Parachute have perfected the art of punchy stripes, and with Tekla’s lemon bath towel set, it’s easy to be persuaded to try something bold when the product is this interesting. (Or at least: use them as your guest towels.)
Here are our picks for the 20 best luxury bath towels, and while you’re at it, why not further your at-home spa mission with a plush robe? ‘Tis the season to maximize your comfort.
How we choose the best luxury bath towels
We strive to include a range of styles and types – from waffle weave towels with lower GSM values to thick terry towels with higher absorbency potential – to suit every personal preference. Every choice comes from FashionTested and loved brands: Parachute and Brooklinen are long-time favorites among affordable and mid-range options, while Matouk, Frette and Missoni are beloved high-end versions. We’ve also included some of the more popular smaller brands, like Autumn Sonata and Tekla, whose new products are always the subject of saving and collecting around the office.
