The Tamesis
One means to discover H&M Workshop’s loss collection is that the Swedish brand name increases to Brazil’s expansions via São Paulo’s initial shop. Motivated by the country’s “fusion” society, the group attempted to construct a bridge in between Brazil and Sweden’s fundings: cold and heat, primitiveness of provincialism and a gloss of minimalism … Theoretically, the idea is extra persuading than theoretically, in spite of the revealed zippers, raw wedges, completely dry woollen layers with long-term folds and “a concrete sensation” [that] As Ann-Sofie Johansson claimed, the concept of provincialism is undoubtedly touched via the shades in the tones of grey.
In São Paolo, you “actually see females of Uber females that you do not actually locate in Stockholm.” Their appeal urges the layout group to soften the tough and harsh sides. Observe wonderful underwear items with inset “shoelace” panels, a pink peplum coat, a classic wallpaper print, and flower precious jewelry, aspects that are iconically– or stereotypically– womanly that stand in comparison to the collection’s even more “manly” customizing, that included a double-breasted layer outfit, a square-shouldered, stand collar sports jacket, and a variety of pant matches. Regular in the Workshop collection, however this period it especially highlights the comparison in between “rigorous and soft qualities … initial and pleasant”.
