55+ Prime Day K-Beauty Deals You Should Know About in 2025

This pick was Vogue beauty shopping writer Conçetta Ciarlo’s intro into the K-Beauty world back in her university days, before the category fully broke mainstream in the US. “A radom Amazon purchase in 2017 turned into a consistant favorite for me—just one scoop of the whipped-texture product lathers effortlessy, removing waterproof makeup with ease,” she says.

This gel cleanser is safe for all skin types to use, helping maintain the barrier rather than stripping it. Its pH-balanced and contains tea tree oil and BHA to soothe the skin and banish breakouts.

Chock full of anti-inflammatory, antibacterial ingredients like turmeric and heartland extract, this cleansing oil soothes while removing makeup and SPF. Post wash, skin feels fresh and hydrated skin, thanks to conditioning jojoba, grapeseed, and olive oils.

This pH-balanced foam cleanser calms while it cleanses—perfect for sensitive, acne-prone skin. The combination of centella asiatica and salicylic acid, it soothes while gently exfoliating, to keep breakouts in check without stripping essential moisture.

This ultra-gentle, pH-balanced face wash lathers away impurities. Infused with 8 types of low molecular hyaluronic acid, the formula delivers hydration while cleansing—making it a perfect match for sensitive or dehydrated skin. Plus, it’s vegan, fragrance-free, and all around refreshing.

Remove all traces of the day with this cleansing oil formulated with the calming centella asiatica. The blend of the four botanical oils leaves skin soft and supple, but never greasy. If your skin barrier is particularly irritated, this cleansing oil will soothe irritation and redness.

This soothing formula is powered by 77% heartleaf extract grown and harvested in Korea. The ingredient boasts anti-inflammatory properties, aimed at calming down sensitive, irritated skin.

Combining three different actives (AHAs, BHAs, and PHAs) in one product without totally irritating the skin seems like an impossible task, yet Some by Mi has accomplished it with this toner. The combination of liquid exfoliants gently boosts cell turnover and remove clogged pores. Meanwhile, tea tree leaf water hydrate and soothes.

Blending the best of both worlds, this pick combines the benefits of a rice water and milky toner. Rice water has been a key ingredient in achieving glass skin for over 2000 years in China, Korea, and Japan. The benefits? Anti-aging, anti-inflammatory, and moisturizing.,

Non-comedogenic, and super hydrating, the star ingredient of this formula is a highly concentrated fermented black rice. Don’t be fooled by it’s water-like consistency—this toner is packed with botanicals to ensure thoroughly moisturized and soft skin.

Another calming heartleaf toner, this pick is sourced from the Korean Jiri Mountains. Centella asiatica works alongside to cool skin inflammation while the soybean extract helps prevent fine lines, making this toner a versatile option for all skin types.

This milky rice toner also includes niacinamide for oil control, acne fighting, and brightening. Meanwhile, ceramides add extra hydration . Plus, its cosigned beauty industry veteran and founder and CEO of Landing International, Sarah Chung Park. “It’s a rich, creamy toner that deeply nourishes, soothes irritation, and strengthens the skin barrier,” she previously told Vogue.

Meant to be worn for at least four hours, or better yet overnight, this jelly-like sheet mask blends 2,160,000 ppb of molecular collagen. Plus, its packed with a host of additional hydrators and skin-nourishers like glycerin, nine types of peptides, and hydrolyzed hyaluronic acid for skin that feels soft and bouncy. In fact, this mask is so hydration packed, that it nearly slips away from you while trying to apply it to your face!

Plant extracts like cypress leaf and skullcap help balance oil and prevent future congestion, while willow bark extract and salicylic acid clear out dead skin and visibly tighten pores. Unlike many exfoliants, these toner pads also hydrates and soothes with hyaluronic acid, cica, and panthenol for a clearer, more comfortable complexion.

Unless your skin is very sensitive, Reedle Shot 100 is a great entry point into spicule serums, offering a 100/1,000 microneedle intensity—enough for that signature tingle without overwhelming heat. The spicules boost cell turnover and enhance absorption of actives like calming cica, healing propolis, and deeply hydrating sodium hyaluronate and glycerin. For best results, pair it with rich moisturizers for a plump, cushioned glow.

After overnight use, Vogue’s senior beauty commerce writer finds this Biodance pick “improves skin’s elasticity and reduces pore size via a blend of low-molecular weight collagen peptide, galactomyces ferment filtrate, niacinamide, and hyaluronic acid.” Plus, she notes that it clings to skin well. For best results, make sure not to remove this sheet mask until it becomes transparent

What’s ampoule, you ask? Think of it as a thicker-textured, more concentrated serum that still absorbs just as fast. Powered by noni fruit and seed oil, this formula calms and nourishes while panthenol locks in moisture and reinforces your skin barrier. Bonus: vegan fermented collagen helps visibly firm and plump for that bouncy glow.

We’re big fans of Peach & Lily’s Glass Skin serum for its all-in-one glow-boosting power. Packed with skin-loving ingredients like hyaluronic acid, madecassoside, niacinamide, peach extract, peptides, and beta-glucan, it helps fade dark spots, refine pores, and brighten your overall complexion—no extra steps required.

“Ginseng is a superstar K-Beauty ingredient celebrated for its ability to deeply revive, visibly brighten, firm, hydrate, and energize the skin,” Alicia Yoon, founder of Peach & Lily previously told Vogue. This luxurious cream features concentrated ginseng, peptides, and retinol to deliver powerful results. It also comes in a rich version for those with dry skin.

If you’re a fan of gel cream moisturizers or gel tints, it’s the perfect moment to elevate your beauty routine with a eye gel cream. Designed for intensive hydration, this eye cream works to plump fine lines, delivering an impressive hydration to even the dryest of skin types. Not to mention, this formula gets it’s silky texture from a blend of squalane, ceramides, and centella asiatica–leaf extract (with a refreshing cooling feeling upon application).

This formula features bakuchiol, a gentle, plant-based alternative to retinol which studies show visibly smooths fine lines to reduce signs of aging and brightens dark circles without irritation. It also contains calming centella asiatica sourced from Madagascar, making it especially comforting on days when skin feels stressed or dehydrated.

Dr. Turegano recommends this Korean eye serum for its lightweight feel and powerful formula—featuring vegan collagen, peptides, and fruit extracts to help firm and brighten the under-eye area. “It also has a metal applicator tip, which gives an instant cooling, depuffing effect,” she previously told Vogue. According to brand testing, the serum may also help minimize the look of wrinkles, puffiness, and under-eye bags.

If the idea of salmon DNA-derived PDRN spooks you, then this vegan alternative is your solution. This TikTok-loved PDRN serum owes its popularity to a rose-derived active that not only gives it a soft, barely-there scent, but also delivers visible results. It works to smooth uneven texture—think fine lines, enlarged pores, and light acne scarring.

Brighten and firm your under-eyes with this hydrating cream, powered by Rose of Jericho, hyaluronic acid, and plant-based collagen (a 0,005ppm dose of plant-based collagen, to be exact). Meanwhile, bakuchiol, peptides, and caffeine help reduce puffiness, smooth fine lines, and revive tired eyes.

Another eye cream featuring bakuchiol, this pick is ideal for those seeking a gentler option than retinol. It’s also infused with a K-beauty staple, vitamin-rich black rice, to help nourish and care for the delicate skin around the eyes.

It doesn’t get more lightweight than a water gel moisturizer. Formulated for oily skin, this refreshing gel balances hydrating and sebum control. Infused with 44% red bean extract (rich in natural saponins) it gently absorbs oil and refines pores. A trio of peptides boosts skin elasticity, leaving your complexion , hydrated, and shine-free with a fresh, weightless finish.

This ultra-refreshing gel cream delivers a surge of hydration with five types of hyaluronic acid, plus soothing aloe and skin-smoothing squalane. Lightweight and non-sticky, it’s a go-to for oily and combination skin craving moisture without the weight.

Effortlessly lightweight but deeply nourishing, this gel cream harnesses oat seed water, panthenol, and squalane to calm and hydrate even the most sensitive, rosacea-prone skin. Its fast-absorbing, fragrance-free formula delivers soothing relief without heaviness. Ciarlo also swears by it too when trying to calm her own flare ups : “Alot of moisturizers aimed at soothing rosacea contain pore clogging ingredients like shea, which my acne-prone skin can’t risk—not this one! ”

This cushiony gel cream delivers instant relief to dry, sensitive skin with a fortifying blend of ceramides and amino acids. Clinically tested and free from irritants, it hydrates deeply while helping to restore the skin barrier—no fragrance, no fuss, just long-lasting comfort.

Since launching in 2023, Dr. Jart’s ceramide moisturizer earned a devoted TikTok following for its ability to provide deep, lasting hydration. New York–board-certified dermatologist Claire Chang, MD, recommends this formula. “It’s rich in ceramides and panthenol to help nourish and repair the skin,” she previously told Vogue.

This rich, nourishing Korean moisturizer is formulated with a lipid complex—including ceramides, fatty acids, and cholesterol. Board-certified dermatologist Michelle Park, MD, shared with Vogue that “the ceramides in question are encapsulated, allowing them to be better retained in the skin barrier for a long period of time, where they seal gaps and lock in hydration for hours.”

“Smooth moisturizing texture [that] so feels very neutral on the skin,” is Dr.Park previously described Round Lab’s sunscreen, enriched with niacinamide and glyceryl glucoside to nourish and hydrate sans greasiness.

Calm, hydrate, and protect—this barely-there SPF does it all. Formulated with 49% centella asiatica and skin-loving ingredients like niacinamide and beta-glucan, it soothes irritation, boosts moisture, and defends against UV damage without sans stickiness. Think of it as your daily moisturizer with bonus SPF 50.

Featherlight and dewy, this serum-texture sunscreen from mixsoon delivers serious SPF 50+ protection with a skin-loving boost. Powered by fermented bean, barley, and pomegranate extracts, it hydrates, soothes, and brightens, leaving a dewy finish. Plus, it’s reef-safe, fragrance-free, and safe for sensitive skin.

Combining mineral and chemical filters, this formula strikes the perfect balance—no chalky white cast, no irritation. “From its smooth and light texture to its neutral scent and translucent application, this SPF truly checks all of my boxes. The best part of all? It’s as clean as a chemical sunscreen can get,” Vogue associate shopping producer, Alexandra Ditch previously said of her favorite sunscreen.

Beloved for its silky texture, this mineral sunscreen from Haruharu Wonder glides on effortlessly—no white cast, no patchiness. Formulated with zinc oxide, hyaluronic acid, and niacinamide, it’s gentle enough for sensitive skin and free from octinoxate and oxybenzone. Soothing extras like heart leaf and rice bran oil help calm and protect for all-day comfort.

Lightweight, glow-giving, and SPF 50 strong—this vegan, fragrance-free sunscreen from Purito Seoul protects and hydrates with every wear. Powered by water parsley and panthenol, it leaves skin fresh, dewy, and never with a ghostly pale white cast.

This cult-favorite sunscreen delivers more than just SPF 50+ protection—it’s a refreshing, serum-like formula that hydrates, brightens, and sinks in like skincare. With zero residue or greasy feel left behind, it wears seamlessly under makeup and keeps skin dewy, calm, and protected.

“Many people in Korea use cushion foundations which come in a variety of finishes and often have skin-care ingredients. After a meal, it’s quite common to see people pull out their cushion compact to reapply, so foundation formulas tend to be light and not cakey or heavy,” K-beauty expert Michelle Lee, previously told Vogue. Not to mention, the formula boasts up to 72 hours of wear, SPF 40 for sun protection, and full-coverage results—and all you need is one pump of product.

Peripera’s matte lip tint is a beauty staple in Seoul for it’s non-cakey formula and velvety finish (think: a matte liquid lipstick that delivers a comfortable, lightweight wear). Its mousse-like texture glides on effortlessly, providing a soft, blurred effect thanks to a double-layer elastomer that fills in the fine curves of the lips.

If you’re not ready to go for a full on Euphoria-inspired eye look, you can instead dip your toe into the world of glitz. A swipe of this glitter eyeliner’s precision adds a bit eye-opening intrigue. Not to worry—the sparkly flecks lean more subtle than garish, gently glistening in the light. Go on, shine bright like a diamond.

Does anyone else have stubborn, straight lashes? Ciarlo discovered this mascara via a Reddit thread back in 2021 (talk about beauty investigative journalism). The formula lifts lashes with densely packed, square-edge bristles that coats from root to tip—and the curl lasts all day.

Talk about innovation—this complexion stick swipes on as a white balm and transforms into a silky, tinted cream while buffed out. That’s right, it’s color adapting. On the opposite side, a buffing brush for on-go-blending. It’s worth noting, the shade range isn’t all that inclusive, so it won’t be suited for deeper skin tones.

A hydrating lip oil that leaves behind a lovely subtle hint? Yes, please! Apple seed oil, black tea ferment, and sweet almond oil blend together for non-sticky nourishment. A swipe keeps chapped lips at bay, with a kissable flush.

Think of this as a K-beauty hair mask that specializes in bond repair. A blend of collagen, herbal extracts, hydrolyzed milk, and silk amino acids work together to repair chemically damaged strands, and improve overall softness. Though it’s worth noting, the collagen in this formula is animal derived, so it’s not a vegan-friendly pick.

Mise En Scene’s serums are a Korean cult-favorite for formulas that deliver deep hydration with a surprisingly lightweight feel—think all the smoothing of your favorite hair oil, without any of the greasy heaviness.

Healthy hair begins at the scalp. This Dr. Groot set, featuring a shampoo and scalp treatment, cleanses buildup and soothes irritation with ingredients like arginine, panthenol, niacinamide, and salicylic acid for a refreshed, balanced scalp.

Struggling with excess oil or an itchy scalp? Celladix’s scalp serum blends spicules, tea tree oil, rosemary, charcoal, and hyaluronic acid to refresh and rebalance without irritation. Plus, the cooling metal tip adds a soothing touch as you apply.

Tame frizz and boost shine with this lightweight leave-in oil, infused with olive oil, squalane, and shea butter for silky, polished strands.

Think of this as an at-home keratin treatment—Dr. Forhair’s fluid formula drenches strands from root to tip with silk protein, collagen, and 20 amino acids—repairing bonds and leaving hair noticeably softer, smoother, and stronger.

“I was first introduced the Medicube Age-R Booster via Hailey Bieber’s TikTok last year and its since earned a permanent place in my arsenal. The K-Beauty tool is easy, painless, and helps my skin appear plumper and glossier after each use,” Vogue’s senior beauty shopping writer previously said. So how does it work? The device utilizes electroporation, a method that pushes skin-care products deeper into the skin without the need for needles.

Ever notice how sometimes your esthetician uses a handheld device to gently remove blackheads without squeezing? This K-beauty pore spatula is a lot like that, but more beginner-friendly. After a proper cleanse (here’s a how-to), a gentle scrape of the stainless steel tool helps open up stubborn whiteheads, blackheads, and clogged pores. Plus, the ergonomic rubber handle makes it easy to hold.

We can thank Traditional Chinese Medicine for the beloved gua sha. “Gua sha is an effective technique for enhancing the face’s natural contours and reducing puffiness through lymphatic drainage,” Charlotte Yau, traditional Chinese medicine expert and founder of Muihood, previously told Vogue. That said, this practice has amassed global appeal, including in Korea. Mount Lai’s gua sha shape makes it easy to tone and sculpt.

With seven customizable LED modes, gentle heating, and soothing vibrations, this device provides everything from promoting collagen production to soothing inflammation (simply pick the applicable color). Its innovative 160-degree curved design effortlessly contours to the face and neck, ensuring a comfortable and effective massage experience.

If your lashes are looking lackluster pointing downward, perhaps they could use refresh—but who wants to carry around a big bulky eyelash curler? Enter the travel curler, popular in K-beauty spheres for their compactness, while providing a defined curl. Lee notes that Japanese and Korean lash curlers provide superior results when lifting stubborn lashes. Japonesque offers a popular option—just pop it in your bag!

Heated Lash Curlers are all the rage in South Korea—especially those featuring heated silicone combs. Think of it with the same logic you would apply to using a thermal brush on your hair for an added mod flip or louse wave. While stateside we don’t have access to the same brands the Seoul cool girls have, Grande Cosmetics offers a comparable option. It’s easy to use, and rechargeable.