The Tamesis
George Augusto, Sarah Staudinger Photo: Tyrell Hampton
Just after Memorial Day – the fateful kickoff to summer on the American calendar – Sarah Staundinger and George Augusto, co-founders of Los Angeles-based brand Staud, jetted off to Italy’s Amalfi Coast to stage their own official opening of the summer.
If the sun-drenched ringtones of the coming weeks aren’t enough of an excuse to gather a group of friends in italya summer capsule collection created with one of Positano’s most secluded seaside hangouts. Da Adolfo is a family-run beach restaurant that’s been a true hidden gem for the past 60 years, just a 5-minute flight from the coastal enclave and frequented by stars like Gwyneth Paltrow and Emily Ratajkowski.
Staud x Da Adolfo capsule collection aims to deliver feelings people love Dolce Farnientthe itinerary is inspired by three unique Italian emotions: Dutopasa (Everything will pass), Sprezzatura (effortless elegance), and Ferragosto (summer peak). On Friday afternoon, guests flew in from Los Angeles, New York and London. The crowd included Anna Van Patten, who made her debut in Euphoria Airing this weekend, Justin Skye, i love los angeles The real Whittaker, Fashion Written by Julia Sarr-Jamois and Brigitte Chartrand, chief merchandising officer at Net-A-Porter, the capsule’s exclusive partner.
After everyone checked into the pink and palm-colored Palazzo Avino hotel in the village of Ravello, a welcome drink was held in the hotel’s garden overlooking the sea. As the moon rose, the group drank limoncello and took photos before heading to Rossellini’s for dinner.
The next afternoon, people were taken away in a space shuttle marked with the letters “SOS”: Summer in Stauder. The brand’s vision comes to life at Palazzo Avino’s seaside clubhouse, a multi-level oasis built into the cliffside, where custom towels, beach totes, paddle boards, ashtrays and donut-shaped pillows all feature the brand’s logo. Pomodoro shade.
