Fragile hair, go away! The best protein treatments deserve a place in your daily routine—especially if your strands feel limp, brittle, or dull. No, these powerful formulas are no ordinary smoothing hair mask.
First and foremost, it’s important to understand hair from a scientific perspective. “Hair strands are actually strands of protein; once they extend from the hair follicle, it becomes a delicate fabric,” as trichologist Bridget Hill explains in our guide to repairing damaged hair. That said, the protein treatment is formulated to target the structural integrity of your lengths by filling in weak spots on your hair shaft and enhancing its natural strength. Not to mention, they also tame flyaways, prevent split ends, and combat dryness issues.
FashionFavorite Protein Hair Care Products
They’re necessary TLC for hair that’s been through too many chemical treatments and daily heat styling. The benefits of protein treatment build up with each use, transforming hair from weak to strengthened (yes, that also means shinier, softer hair) with continued use. Not surprisingly, protein treatments are also a specialty area of Korean hair care, long popular in Seoul and just catching on in the United States. Their popularity is largely due to K-beauty’s innovative approach to formulation, or as Landing International CEO Sarah Chung Park explains, “the same clinical rigor, layered active ingredients and fermentation technology that transformed the global skin care community.”
front, 9 Fashion-An approved protein treatment worth incorporating into your daily routine (and your damaged strands).








