brand - Page 2

Against the Odds, Georgian Brand Situationist Is Ready for Take Two

There are only two days left until Situationist’s first official Paris Fashion Week show on Tuesday. But as we speak, brand founder Irakli Rusadze and his team feel more prepared than ever.

March 10, 2026

The New Brand Playbook for Unpredictable Times

For the fashion industry, Autumn/Winter 2026 arrives at a time of heightened uncertainty, as the wholesale industry continues its difficult reset and geopolitical uncertainty remains high. In survival mode, many brands are

March 10, 2026

Chanel in Vogue Charts the Shared History of the French Brand and the Magazine

Chanel became so famous that Katharine Hepburn played the designer in a 1969 Broadway musical, cocoa, Costumes by Cecil Beaton. When Karl Lagerfeld was hired to run the brand in 1983, the

February 27, 2026

How Lucila Safdie Became the Go-To Brand for Internet It-Girls

This decision shaped the trajectory of the brand. Rather than letting a single heroic offering dominate, Safdie expanded the narrative across the series, further incorporating tailoring and Old Hollywood references. Notably, she

February 20, 2026

Can Pauline Dujancourt Scale Her Brand Without Sacrificing Craft?

With a week until her London Fashion Week show, Pauline Dujancourt had to juggle two things at once: the adrenaline rush of showing off her brand on the runway, and the reality

February 20, 2026

Why Emily Adams Bode Is Taking Her All-American Brand to Japan

American brand Bode arrives in Japan. Founder Emily Adams Bode Aujla, whose brand is known for its wholesome, grandpa-chic aesthetic and repurposing vintage textiles, is branching out with an embassy-inspired store in

February 19, 2026

How to Stop Being a Fast Fashion Brand

British fast fashion brand PrettyLittleThing is clearly moving away from its pink, playful roots a year after a major rebranding. Gone are the flying unicorn prints, neon sheath dresses and pool party

February 16, 2026

Meet Grey’s Studio—Your Favorite New Essentials Brand

Are you perhaps familiar with the Grey’s Studio brand? Maybe not yet, but soon you will be, along with the name Emily Gray. Driven by a strong desire to produce high-quality clothing

February 14, 2026

Register Now | How Luxury Brand Leaders Are Shaping the Next Era of Cultural Engagement

February 13, 2026

With Its London Pop-Up, Is Paris Saint-Germain Now a Lifestyle Brand?

While PSG has its roots in Paris both as a club and as a brand (which certainly enhances its fashion ambitions), much of its work has an international perspective. There are academies

February 13, 2026

How K-Beauty Brand Medicube Pulled Off Its Global Breakout

Last April, beauty mogul Kylie Jenner posted a TikTok highlighting her favorite products after visiting Korean beauty brand Medicube’s LA Glowland pop-up store. “I’m obsessed with Booster Pro right now,” she told

February 13, 2026

Of Course, Christian Siriano’s Skincare Brand Is Perfectly Named

Christian Siriano made an element of New York Fashion Week at Chelsea Industrial, showing his 54-piece Fall/Winter 2026 collection to the likes of Whoopi Goldberg, Monica, Natasha Leon and Julia Fox. A

February 13, 2026

Copenhagen’s Behind-the-Scenes Brand Whisperer Is Starting Its Next Chapter

“From our perspective, we believe in pragmatism,” Bjerregaard said. “The world is a very bad place right now because everything is divided, everything is in conflict. There are powerful forces that want

January 26, 2026

Jacquemus, Loewe, Celine, and the Appeal of the Unexpected Brand Ambassador

Jacquemus has announced the appointment of its first brand ambassador in its more than 15-year history. But instead of brand friends like Dua Lipa, Kylie Jenner or Jennie, designer Simon Porte Jacquemus

January 23, 2026

“The more radical the better”: Christopher Kane and Charles Jeffrey on Building a Brand

Charles Jeffrey and Christopher Kane have a lot in common. They both grew up near Hamilton, Scotland. They both moved to London when they were 17; they both went to Central Saint

January 23, 2026

This British Heritage Brand Just Dropped a Collaboration With Kate Middleton

We’ve had enough of creative director musical chairs in the fashion industry, but now Kate Middleton is entering her designer days. The Prince and Princess of Wales were dispatched to Stirling, Scotland

January 21, 2026

What Does a Lifestyle Brand Look Like in 2026?

Jennifer Fisher’s new Beverly Hills store is just steps away from Erewhon, a trendy organic grocer known for its celebrity-made smoothies. That was intentional, Fisher said. She launched her eponymous brand in

January 16, 2026

Does Your Brand Need a Chief Entertainment Officer?

Fashion is always shaped and shaped by culture. But in recent years, culture has increasingly become twice as good as commerce, as more brands seek ways to capitalize on the prestige of

January 15, 2026

What Does Building a Brand in LA Look Like in 2026?

One year after the Los Angeles fires ravaged the city, Vogue Business takes stock of the fashion industry’s recovery and rebuilding efforts in its Reimagining Los Angeles series, assessing where the city’s

January 7, 2026

Make Up

Exactly How Absolutely Nothing Strategies to End Up Being the Best Technology Brand Name for Gen Z Creatives

Among the brand-new financiers that signed up with Absolutely nothing’s financing round in September was Qualcomm Ventures, the financial investment arm of among the globe’s biggest expert system chip manufacturers. It’s a

December 2, 2025

Make Up

You Can Currently Purchase A-Listers’ Fave Quiet High-end Bag Brand Name for Much Less

There are some brand names that take a particular niche in our closets without an internet marketing project or flamboyant logo design, and DeMellier is one such instance. The London-based brand name

November 28, 2025

Can British Brand Name Peregrine Deal a Plan for Place-Based Style?

The changability of wholesale is one more recurring obstacle. “We create an ₤ 80,000 order from one client which’s fantastic. 10 orders like that and instantly your organization is actually excellent. Yet

November 27, 2025