The Tamesis
For Rachel Antonoff, work and family are closely linked. Take 2021, for example, when she asked her family, including her musician brother Jack and her father, her business partner Rick, to take photos of her look. Then, in 2022 and 2025, she posed the family again, but this time had Hollywood icons (Bob Balaban play the father, Susie Essman play the mother, and Sarah Ramos play Antonoff himself) portray versions of her nuclear counterparts in their real childhood homes in New Jersey, creating the “Re-Antonov” series. Now in the spring of 2026, Family Mode is back, with Anne Clark (aka St. Vincent), Patty Harrison, New Yorker writer Susan Orleans, funny musician Al Yankovic and Paul W. Downs hacker While the series’ ’70s Hollywood feel doesn’t mean the series loses Antonoff’s East Coast quirky charm, it does head west.
To wit: Many of the patterns were inspired by the “Borsch Belt,” a resort area in the Catskill Mountains that was so popular with Jewish families from the 1920s to the 1970s that it even had its own borscht museum. Antonoff even created his own Catskill prints depicting seasonal travelers (some even making out!); meanwhile, collages of local menus and attraction brochures appeared on lightweight shirtdresses in silk cotton voile.
Radishes, fruit, cupcakes—plus a knitted pina colada—are all presented in a quirky pattern. The prints are dense, vibrant, and the designs are quirky: “I always say if you’re stuck on the subway and look at someone’s clothes, you’re going to notice something,” she says. “We always try to hide the peas and mashed potatoes with prints.” There’s even a digitally printed sundress for those with an extra eye for detail. For those who might prefer something more standard (but still tacky), there are some modern terry cloth dresses that are perfect for the poolside either coast. Perusing Antonoff’s spring collection might make you hungry (for an old Northeastern hotel like a scoop of ice cream); yet, as she charmingly puts it, “What is this?” no Just a charcuterie board again! “
