Bella Hadid Embraces Her Boho-iest Summer Curls

It’s been two years since Bella Hadid launched Orebella, and this week the model launched a new range of body and hair fragrance sprays. To celebrate, she attended a brand dinner in Los Angeles with her nearest and dearest, looking like the embodiment of her breezy summer sprite.

She may have skipped Coachella, but Bella embraced the most boho waves imaginable, with a head of pale blonde, collarbone-length spiral curls. Flowers are embellished on the mid-length section, giving the whole piece a real 70s feel. The glamor kept pace with the rest of her stunning look, with the model wearing a full Chloé ensemble: a flowing cream lace mini dress, Chloé clogs and a matching bag.

Hadid has experimented with blonde shades over the years—in 2019, she went natural dirty blonde with wavy texture. In 2022, she reached out to hairstylist Jessica Gillin and colorist Jenna Perry to briefly experiment with a waist-length “Aspen Blonde” hairstyle. But in reality, we watched her rise to supermodel stardom as a stunning brunette.

It’s been almost a year since Bella returned to a natural tone, making her debut at the 2025 Cannes Film Festival. She started out as a sexy blonde, but over the past few months, she’s upped the ante. They worked with her go-to colorist, Jacob Schwartz, to give it a more explosive blonde look and add natural highlights for the Victoria’s Secret fashion show.

Bella’s natural hair is styled in loose, voluminous waves. When she’s hanging out on her ranch in Texas or keeping things casual in Los Angeles, she returns to this effortless look, sometimes with bangs added. On the red carpet, though, she often opts for a stylish updo or messy hand-me-downs. The celebrity’s hairstylist Evanie Frausto is usually in charge of styling.