The Tamesis
“Our previous showroom was a private residence, and it’s great to be able to bring customers into our world in this way,” explains Hamel. “We tried to keep the same spirit that felt like being in our home, but with a stronger architectural intent. This space gives our clients a better understanding of our world and allows them to relax in the moment of their visit. It carries the intimacy of before but reflects who we are today.”
From the beginning, the founders understood something basic: Outerwear was never an impulse buy. It’s the piece you reach for year after year, often outlasting trends and sometimes being passed down from generation to generation. Nour Hammour’s reputation is built on this emotional weight, designing pieces to accompany women through every chapter of their lives and believing that your outerwear should be treated with true respect.
Photo: Matteo Verzini
Today, the brand’s loyal clientele includes celebrities like Kendall Jenner, Vittoria Ceretti and Dua Lipa, and its products span a range of styles that correspond to the many roles women play in life: edgy, disruptive separates; stylish, tailored essentials; and gorgeous, eye-catching outerwear that evokes old-world glamour, which they half-jokingly call the “matriarch category.” The founders intentionally design collections to reflect these multiple facets, ensuring that every woman can see herself represented in their collections.
The experience of the new showroom on Rue Pierre Charron begins in the narrow Haussmannian foyer, where coats and accessories line the walls, hanging on shelves and resting on gilded neoclassical consoles.
Photo: Matteo Verzini
Photo: Matteo Verzini
