Asia shatters healthcare norms as digital patient engagement takes lead

The region is expected to be the fastest growing market for patient engagement, reaching a global value of US$51.96b by 2030.

According to MarketsandMarkets, Asia Pacific is expected to be the fastest growing market for patient engagement solutions as the global solutions market size is expected to reach US$51.96b by 2030.

Rapid healthcare digitization, widespread adoption of mobile and cloud technologies and increased use of telemedicine across the region will drive growth, it added.

Growing healthcare investments, rising awareness of patient-centered care and government initiatives are accelerating patient engagement platforms among providers and payers in emerging and developed Asia-Pacific markets, the consultancy said.

The market size is expected to achieve a compound annual growth rate (CAGR) of 12% between 2024 and 2035.

By component, the software field is expected to occupy the largest market share by 2024, reaching 58.7%.

MarketsandMarkets said that in terms of delivery model, the cloud and network-based segment is expected to register the highest CAGR of 13.2% during the forecast period.

North America dominates the global patient engagement solutions market with a share of 57.4% by 2024, it added.

The top companies participating in the solutions market include McKesson Corporation, Veradigm LLC, Oracle, athenahealth, Health Catalyst, GetWellNetwork, Inc., Lincata, Inc. and Cognizant, all based in North America, the company said.

The market size in 2025 is $29.33b.