Victoria Beckham, 51, looks like she just got back from vacation using her namesake brand’s Color Wash Blush, a dewy blush. Nicole Kidman, 58, used Westman Atelier’s creamy Baby Cheeks Blush to create a red-carpet-worthy blush. Sarah Jessica Parker and Martha Stewart, 60 and 84 respectively, love using Merit Beauty’s cult-favorite Flush Balm for sheer, dewy color.
Today, the best blushes for mature skin have expanded from powders to include a variety of hydrating, elasticity-restoring formulas that suit face shapes of all ages—and not just that. famous Of course, benefit from the wide range of options available. “Blush options for mature skin are much better now than they have been in years past,” says professional makeup artist Catrina Breitweiser. “Brands will ultimately prioritize skin-like finishes, flexible pigments and complexion-enhancing formulas, rather than settling on top or emphasizing texture.”
FashionFavorite blush for mature skin:
With the rise of skin-care blush options such as serums, creams or balms, Breitweiser is seeing powder blushes getting an upgrade, making them more suitable for older women. “Modern blush powders are lighter, finer-milled, and easier to blend than older formulas,” she points out. “They blend into the skin, wear longer, are less patchy, and provide a soft-focus effect rather than a heavy or powdery finish.”
To get the most out of any blush formula, skin preparation is important. “If the skin isn’t taken care of, makeup won’t adhere to the skin well, and we’ll start to see makeup sit on the skin instead of blending into it,” says professional makeup artist and esthetician Amanda Gabbard. Application is also important to achieve a complexion-lifting effect that blends into your second skin. “Dab the pigment into the skin to create a rosy look, rather than the sharp color you get with a brush,” says professional makeup artist Pilar DeMann.
All of which is to say, the right blush can go a long way in making mature skin look fresh and rosy—and certain formulas stand out in a market where redness is on the rise. To narrow your search, check out the products blush industry experts recommend most, then keep letting the color rise.
In this story:
Best overall performance:Jones Road Beauty Miracle Balm
- why we like it: Bobbi Brown Jones Road’s flagship product is an all-in-one blush, bronzer, highlighter and tint infused with natural oils to leave mature skin feeling soft. “I’m over 60 years old and I don’t know what I would do without this product,” Brown previously said Fashion. Not only is it versatile, but this product is also suitable for a variety of skin tones. “If you have oily skin, I recommend applying your balm of choice over a thin layer of loose powder,” says Brown. “If you have dry skin, the balm will effortlessly float onto the skin to add moisture and a glow.” Jones Road also makes a silky powder blush that blends into the skin for a flushed-from-within effect. This buildable powder is talc-free, so there’s little risk of irritating or drying out sensitive, aging skin.
- Main ingredients: Jojoba seed oil, argan oil, sea buckthorn berry oil, castor seed oil, beeswax
- tone: 13
- type: Balm





