Why You Should Leave Your Shampoo On Longer

Occupational Hazard, Personal Obsession: When my hairstylist is at the shampoo sink, I watch her every move. It works great for me. Even after years of writing about hair, I’m still learning new techniques. That’s exactly what happened at Salon YÖY recently with its signature Let It Bloom deal, which uses products from Japanese style brand Ki.Sui. During the cleansing process, the stylist told me to leave the shampoo on for three minutes second clean.

Three whole minutes? I was surprised. Treatment time is usually reserved for conditioner or treatment mask, not shampoo. But the Ki.Sui experts explain it convincingly enough to make it a weekly habit (too often can dry out your scalp and hair).

“It’s best to let the shampoo sit while bathing at home, especially if you’re applying a mask or treatment afterwards,” confirm the experts at Ki.Sui. “Not only does shampoo cleanse, it also helps detoxify the scalp and hair fibers, removing traces of silicones, residue and product buildup. It also encourages a slight opening of the cuticles, allowing the mask or subsequent treatment to penetrate better and work more effectively.”

How to wash your hair correctly

Going for a longer stay once a week may feel like an advanced move, but according to Ki.Sui experts, washing your hair is already Most people make a mistake. They say we should do this:

1. Focus on the scalp

Shampoo should be applied mainly to the scalp, rather than directly to the middle and ends of the hair.

2. Massage gently

“Massage should be gentle, without harsh rubbing or tangling,” says Ki.Sui experts. “Massage your scalp with conscious, respectful movements.”

3. Use foam, not friction

The midsection and ends still need cleaning, but indirectly. Allow the foam to move down in the natural direction of the hair to protect the cuticle. A good wash shouldn’t be aggressive. Taking care of your cuticles from step one is key to creating flexible, lightweight, and dynamic hair.

Make these hair washing mistakes differently

Shampoo may be the star, but missteps often follow. Ki.Sui experts warn: “Leaving product residue behind can make hair feel stiff and heavy,” and stress the importance of rinsing thoroughly. They also point to common issues like surface cleaning leaving buildup, shortening mask processing time, and skipping heat protectant before drying.

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