The Tamesis
While the town prides itself on convenience, luxury, and the ability to get anything delivered as quickly as possible, like a grocery store, an IV, or even a Christmas tree, food delivery in New York (and any city, for that matter) still has its flaws. While most restaurant dishes are plated and enjoyed straight out of the kitchen, Goop Kitchen’s menus and packages are designed specifically for pickup and delivery. (There is no food service on site.) “We have the chefs put the dishes in the car and drive 45 minutes before tasting anything,” Paltrow noted. This process often means dishes are developed a year in advance, sometimes resulting in more than 60 iterations during that time. The same rigor extends to ingredient sourcing: In one instance, the culinary team tested more than 200 varieties of pepperoni before choosing the right one for its spring menu.
About 40,000 California customers order from Goop Kitchen each week, and there’s good evidence the brand will face similarly high demand on the East Coast. California has long featured an innovative health and wellness culture, especially when it comes to food — think smoothies, alternative milks and the early popularity of low-carb diets — but Paltrow believes New York is finally leveling up. “In the last five to 10 years, I’ve definitely seen New York City move toward health and longevity,” she added.
Paltrow launched a new fashion brand, Gwyn, last fall and returned to acting after a brief hiatus, starring in the 2025 film Marty Suprethe Goop Kitchen expansion is yet another addition to the busy founder’s busy schedule. She will soon star in the Netflix film adaptation of Belle Bourdain’s best-selling memoir, Strangers: A Memoir of a Marriage.
She said her new enthusiasm for approaching her career is no accident, but a reflection of this special moment in her life. “Ten or fifteen years ago, I was really focused on raising kids, so a lot of acting wouldn’t have been possible for me. Now that everyone’s in college, it frees up a lot of my time. And I can work remotely because it’s related to the Goop business.”
Still, it’s a lot of work, she admits: “I’m really busy thinking about future structures that will allow me to do the best job I can.” At least, as Goop Kitchen’s popularity grows, she won’t be running out of resources anytime soon.
