The Tamesis
when Euphoria Returning next week, set five years after Season 2, a lot will have changed. Lexi and Maddie both work in Hollywood. Jules attended art school. Cassie is the creator of OnlyFans. Nate is wearing Bottega Veneta.
The latter development caused quite a stir online last week, when eagle-eyed fans spotted Nate, played by Jacob Elordi, in the sixth look of Bottega’s Spring/Summer 2023 show. Elordi was originally worn by Kate Moss on the catwalk, and on screen, Elordi wore an all-leather suit on a construction site where his character Nate appeared to be working. What kind of construction or development job can afford clothing that retails for over $12,000? Maybe that’s not the point.
EuphoriaThe show’s fashion has attracted attention since it premiered in 2019. In 2023, A24 published a book about the show’s fashion, written by costume designer Heidi Bivens, who led costume design for the first two seasons. (She did not return for season three.) euphoric fashionIn conversations with many of the actors, Bivins dissects each character’s aesthetic and wardrobe, and explores the central role of fashion in the show’s storytelling and how it drew on and helped inform the youth culture of the time.
This season, it seems Euphoria Moving towards luxury goods. This is not an entirely new premise. Kids at East Highland High School are no strangers to labels. Last season, Lexi Howard, played by Maude Apatow, wore Miu Miu clothing multiple times, a nod to the brand’s intellectual bent, which in turn helped shape Lexi’s image. Alexa Demie’s Maddy wears brands from Dior to Chanel, while Nate dons an Amiri rugby shirt. Even Zendaya’s Rue donned her own set of (vintage) designer pieces, including a Jean Paul Gaultier vest and vintage Roberto Cavalli pants.
Ahead of its season debut, Balenciaga’s Fall/Winter 2026 collection includes Euphoria Director Sam Levinson. This marks a more overt embrace of luxury that transcends the world of the series.
When Levinson discussed using fashion to create character with Balenciaga creative director Pierpaolo Piccioli, Levinson mentioned his affinity for juxtaposition—for example, having Elordi wear an all-leather Bottega look on a construction site. Fashion. “For example, if someone is dressed up in a modestly dressed space, that’s humorous,” he said. As luxury goods look to attract younger viewers, links to shows like this Euphoria From a brand perspective this is a no-brainer. Piccioli told Fashion Before the exhibition began, he wanted to use the series to “take a picture of this generation” and thought of Levinson’s work Euphoria immediately.
