The Tamesis
Welcome to The Scoop: a weekly email series in which we ask fashion insiders about the week’s stories. Each interview will appear in your inbox every Friday and on this page the following Thursday.
I invited Golden Goose CEO Silvio Campara to unveil the collection. i swore stop writing About Italian Sports Shoe Company after this interview Around their 20th anniversary. But then on December 19th at 5pm (CET), as I was getting ready to shut down my laptop for Christmas, Golden Goose announces it has sold the company to Chinese investment firm HSG. So, now that we’ve all finished our feast and are ready to welcome 2026, I had to check back with Silvio to find out what it all really means.
Hi Silvio, thanks for being the first guest on Scoop! 2025 is coming to an end and you have a very busy year ahead of you. Any scoop?
That Friday, when we announced the sale, I was tired. Yours is my first interview this year and I wanted to tell the true story of this project. I’ve been working on this for a long time – remember, this is the fifth wheel for me. This deal is huge and beyond anything we could have imagined – especially for a brand of our size. But talking about finances is too simplistic. The fact that HSG is based in the center of innovation and technology in China and they paid a huge price for one of the most similar brands ever created – one focused on bad products that were co-created – is what I want to focus on. This deal is not just about delivering good results in one year, which we always do, but making sure we know the trajectory of the company over the next decade.
So what will the next 10 years look like?
People are so depressed these days. They lack real time with others—there are few real connections. Twenty years ago, luxury was defined by products, but now you can find it everywhere, even in airports. Time and experiences are real luxuries.
More than half of the population is married before the age of 45, often with one or two children. They had one question: Where should I go with my kids in my free time? I tell them that when you come to my store, you don’t have to buy sneakers—you can spend a wonderful afternoon here with your kids, working with your hands and creating. This is the future, and it’s scalable because I’m already doing it in Mexico City, Tokyo, Dallas – in all my Haus stores. Turns out it was 20% of my income. It’s huge. So the next phase for Golden Goose is to offer more arts and crafts-based experiences.
I remember in our first interview you said that if you give someone a chance to create, you’ll have a customer for life.
Exactly. I’m not a genius. I’m just able to quickly catch social trends, not fashion trends. People now need to prove to themselves that they are still useful. But they still have value. Because this phone you carry with you every day tells you every day that you are not enough. So having a moment where you can create something with your hands can give you back your sense of self-worth.
If you are expanding your store, are you also looking to bring in other brands and companies to collaborate?
