The Most-Read Vogue Business Stories of 2025

With the popularity of Labubu toys trend, fashion business Speaking to fans and brand experts in April revealed our fascination with childish merchandise.

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Rhode, the beauty brand founded by Hailey Bieber, announced that it was acquired by Elf for $1 billion, the largest deal in the industry in years.

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2025 is a confusing time for the luxury goods industry – both for those who operate it and those who buy it. However, fashion business The index released in March this year offers a glimmer of hope. Here are the top 10 brands setting the trend.

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Rousteing, the first black creative director appointed to lead a French brand, has resigned from Balmain after 14 years. A week later, his successor Antonin Tron was announced.

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Blackpink is one of the biggest girl groups in the world this year. When its stars explode alone, fashion business Breaking down their impact on fashion.

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2024 is the year of fleeting trends. But as microtrend fatigue sets in, brands are aligning with the cultural mood in authentic ways, so Amy Francom has declared this the year of the vibe.

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The protein obsession taking over the health and beauty world shows no signs of slowing down. In May, Mary Cleary talked to Khloé Kardashian about her new protein popcorn, Khloud.

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From castle core to aquatic influences and 50 shades of brown, Lucy Maguire makes her predictions ahead of the women’s autumn/winter 2025 season.

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