finalswe’ve got the schedule for Milan Fashion Week Fall/Winter 2026 — and it’s an important one.
While last season was considered the beginning of a great creative reset, this year’s Milan Fashion Week (MFW), taking place from February 24 to March 2, will also see the debut of some major designers. Demna will hold his first fashion show for Gucci on February 27, which he expects to be the true launch of his new vision, following two capsule collections for Spring/Summer 2026 and Pre-Fall 2026, each paying homage to the Gucci archive. Maria Grazia Chiuri will make her debut as creative director of Fendi on Wednesday, February 25, and Meryll Rogge will make her Marni debut on Thursday, February 26.
In addition to 54 shows and 64 presentations, we will also see Simone Bellotti at Jil Sander on Wednesday, February 25, and Louise Trotter at Bottega Veneta on Saturday, February 28, launching her highly anticipated second collection. Blumarine will launch its third collection under creative director David Koma. Meanwhile, Milan’s mainstream brands Prada, Diesel, Dolce & Gabbana, Etro, Moschino and Max Mara will also be on display throughout the week.
In addition, Emporio Armani will launch a co-ed collection on Thursday, February 26, the first to be designed by Mr. Armani’s niece, Silvana Armani, and his long-time right-hand man, Leo Dell’Orco. Giuliano Calza’s GCDS will celebrate its 10th anniversary with a show and party on Friday night.
There are also plenty of new names worth checking out. Hospitality by Galib Gassanoff, which just won the 2026 Zalando Visionary Award at Copenhagen Fashion Week, will launch its third planned collection on February 27.
Fondazione Sozzani, a non-profit organization run by Carla and Sara Maino Sozzani, will continue its impressive work nurturing new talent in Milan – hosting several shows during the week, including Simon Cracker, Tell the Truth and Florania. Outside the show, the Fondazione Sozzani will host a private viewing Paving the Way – Franca’s LegacyA documentary exploring the creative world shaped by a late artist Fashion Italian editor Franca Sozzani is Carla’s sister. Following the screening, the foundation will host multiple previews open to the public throughout the week.
It’s going to be a busy season for Milan. The Winter Olympics will end on February 22nd, followed by the Paralympics, which kicked off on the first day of MFW — to much attention, but hopefully not also Heavy traffic. “Milan will be the center of attention on the international stage from the start of this season, with business people, athletes and billions of people spending time at home,” Milan Mayor Beppe Sala told an MFW press conference on Thursday. “[Across both events] We will find fashion, sport, unity, friendship and healthy competition. “

