“The Lightest Couture Show Ever”: First Reactions to Matthieu Blazy’s Couture Debut at Chanel

“Haute couture is the essence of Chanel, built on the fundamental principles established by Gabrielle Chanel in 1915 and to which she dedicated her entire career: tailor-made clothes, like a second skin, designed for real life and made through the craftsmanship inherited in the atelier,” said Bruno Pavlovsky, President of Fashion at Chanel SAS. fashion business. “Today, Chanel’s creativity also lies in our unique ecosystem – five haute couture ateliers and a sixth atelier entirely dedicated to the Gallon [stripes]and the exquisite craftsmanship of Le 19M art studios, headquartered in Aubervilliers near Paris, which brings together 12 professional art studios.

“Matthieu Blazy builds on these foundations as a field of experimentation that pushes the boundaries of new materials and technologies,” Pavlovsky continues. Although Chanel won’t report 2025 earnings until this spring, he noted in December that 2025 would be “an interesting transitional growth year for the brand.”

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Two consecutive performances were attended by 750 guests. As with Blazy’s ready-to-wear debut, the front row was filled with longtime Chanel ambassadors including Penélope Cruz, Charlotte Casiraghi and Vanessa Paradis, as well as new faces like Nicole Kidman and A$AP Rocky, as well as Dua Lipa, who starred in last year’s Chanel campaign. Model casting included mature women, while Indian model Bhavitha Mandava opened the Chanel Métiers d’Art show in New York and closed the show.

The soundtrack by Michel Gaubert and Fabien Leclercq includes Moby’s “Porcelain” and Oasis’ “Wonderwall,” as well as The Verve’s “Bitter Sweet Symphony,” each with a quintessentially millennial feel. “The music has this melancholy, but also optimism, so I really wanted that moment not to be like boom, boom, boom, but to be like breathing,” Brazzi told Phelps.

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