The Tamesis
Ice dancers Evan Bates and Madison Chock wore Ralph Lauren opening ceremony uniforms.Photo: Courtesy of Ralph Lauren
Ralph Lauren for Team USA
For the tenth consecutive Winter Olympics, Ralph Lauren provides the U.S. delegation with ceremonial uniforms that emphasize traditional craftsmanship. The opening suit was paired with a winter white wool jacket with classic wood button closure, a knitted sweater with an American flag intarsia and tailored trousers. Closing looks will feature sporty graphic color-blocked down jackets and utilitarian layering, with retro ski aesthetics reinterpreted through wool turtlenecks and white cargo pants. Accessories including a knit hat and suede alpine boots with red laces complete the set, which the brand describes as rooted in optimism and timeless American style: “Our design philosophy has always been about creating dreams and telling stories through style, and these uniforms, timeless yet contemporary, reflect the passion, optimism and relentless pursuit of excellence that embody the American spirit,” David Lauren, chief brand and innovation officer at Ralph Lauren, noted in a press release.
Photo: J.Crew
J.Crew and Skims serve U.S. Snowboard and Team USA
J.Crew and Skims also join the 2026 Olympic uniform mix, putting a unique stamp on Team USA’s cross-country apparel. J.Crew’s new three-year partnership with US Ski & Snowboard creates pure alpine nostalgia and launches a collection of limited-edition knitwear, cardigans, loungewear, accessories and outerwear that brings a classic American feel to après-ski pieces. Think: Fair Isle sweaters, brushed wool turtlenecks and cozy pullovers in navy, red and grey.
Meanwhile, Skims is extending its ongoing partnership with Team USA to Milan-Cortina with a fourth capsule collection featuring premium basics and loungewear. The limited release reinterprets the brand’s buttery fabrics in a red, white and blue colorway, with flag graphics on the pajamas and base layers inspired by athletes’ pre- and post-game routines.
