The Best Matcha Perfumes Are Earthy, Delicious, and Totally Complex

Turns out, matcha isn’t just for your daily caffeine fix—the best matcha fragrances are having a moment, too. A broader matcha craze has swept much of the Western world in recent years — even though the pink tea has been a cornerstone of Japanese culture for centuries — with demand climbing so high that it’s leading to shortages and rising prices. For those of you who might need a quick pick-me-up (or might have been living under a rock), matcha is green tea leaf powder, an ancient process that produces a tea that’s high in caffeine, amino acids, and antioxidants.

“Relative to caffeinated coffee, matcha has become the drink of choice for moments of self-care,” Linda Levy tells Vogue. “So matcha fragrances are a natural extension of the health and beauty lifestyle trend.” The earthy green tea note has been quietly gaining traction in the fragrance world, and a wave of new product launches suggests interest isn’t going away anytime soon.

fashion magazine My favorite matcha perfume

Image may contain: bottle, cosmetics, perfume and aftershave

Image may contain: bottle, cosmetics and perfume

Image may contain: bottle, aftershave, cosmetics and perfume

Le Labo launched its current best-selling Thé Matcha 26 in 2021, followed by Maison Margiela’s highly regarded Matcha Meditation, which has since (sadly!) been discontinued. With the former commanding a hefty price tag and the latter no longer on store shelves, many perfume lovers are looking for new ways to get their fix of this calming, slightly creamy green tea note.

Five years later, things look completely different. As fragrance trends increasingly center on layering and personalization, matcha is appearing in new forms and price points. Recent launches include Phlur Matcha Milk Body Spray, launched just last month, and Kayali Freedom Matcha Musk 45, released last fall, both of which offer fresh interpretations of matcha.

For your reference, a selection of the best matcha fragrances, from zen and woody to sweet and gourmet.

Best skin fragrance: Le Labo Thé Matcha 26 Eau de Parfum

Le Labo

Thé Matcha 26 Perfume

why we like it: Since its launch five years ago, Le Labo’s Thé Matcha 26 has been the brand’s best-seller and most-loved scent Fashion Editors. Inspired by Japanese forests, Le Labo takes a more introspective approach, mixing citrus, fig and cedar. The result has nothing to do with a matcha latte, but a breath of fresh air deep in the forest. This scent doesn’t announce your presence as you enter, but embraces you intimately, close to the skin.
Main points: Fig, bergamot, bitter orange, sesame, cedar, vetiver and matcha
this smells like: Woody, creamy skin fragrance.

Post Views: 1