Inside YSL Beauty’s Gen Z Playbook
YSL Beauty is hosting its first block party in Madrid, as real-life experiences become increasingly valuable to locked-down Gen Z.
Love, Lust, and Libre: Supermodels Celebrated Valentine’s Day Early with YSL Beauty
amelia grayPhotography: Taylor Joe Until February 14, YSL Beauty shifts the focus from love to lust. On Tuesday, the brand launched LOVE 24/7; an all-day, multi-sensory experience in the heart of SoHo.
Exactly How YSL Charm Is Rethinking Shops for the TikTok Generation
She pointed out an ICSC study that discovered that 97% of Gen Z went shopping in-store for pleasure principle– to see, examination and attempt items promptly, while 60% looked for experiences and