The Tamesis
Ten years after founding the brand, Jun Zhou and Yushan Li felt the need to reflect on what the Pronounce wardrobe truly represents – a space where effortless, relaxed yet precise tailoring coexists with a sophisticated, unconventional vision of sportswear: an attitude, not a statement.
The Fall 2026 Collection Wooden Pagoda was born out of a journey and became a way to reconnect with our roots. The Yingxian Pagoda, located in Shanxi Province, China, is the tallest wooden pagoda in the world. It was built without nails using an interlocking system called “sun mao” and has withstood centuries of earthquakes, political and social changes. It is this structural intelligence applied to the construction of the garments that makes the references clear throughout the collection – in the color palette, tactile fabrics, sculptural cuts, combinations, layering and craftsmanship, as well as the pursuit of balance, wearability and durability.
In a dialogue between East and West, designers also brought some classic pieces to the show as a way to express their gratitude for every step taken so far. Look No. 25, for example, looks back at their first runway show in Italy for their Spring 2019 collection. In Pronounce’s vision, everything is shaped by destinations, cultures and diverse individuals, depicting real people who can share the same wardrobe. “Our own customers are our source of inspiration: often when they buy something, they imagine sharing it with the people around them,” says Lee.
In their world, tradition is not a static reference but a living network of connections. That’s why tang jackets and denim, ties and hooded shirts, tailored shorts and functional trousers coexist in the same wardrobe. In their palette, primary colors are anything but traditional: yellows, blues and reds give rhythm to creams, blacks, taupes, grays and caramels. The fluidity of the material is created through the fabric: silk, treated like nylon, brings lightness to the rigidity of wool and heavier textiles.
