The Tamesis
“Quiet,” “Quiet,” and “Do Not Disturb” are the not-so-subtle mantras on the backs of MSGM sweatshirts, ties, and down jackets this season. As Massimo Giorgetti said, “I really want to disconnect – press pause, turn on airplane mode.” And honestly, who can blame him? We were immersed in a constant noise that was unbearably loud. Against this backdrop, Giorgetti’s slogan reads less like a fashion statement and more like a survival strategy. keep Calm and carry on Why not make a cameo on the front of your T-shirt? The most radical gesture in fashion seems to be asking for a moment of peace.
Giorgetti keeps things simple. Whether it’s women’s pre-fall or men’s fall, he creates streamlined, no-nonsense edits of daywear essentials that don’t stand out or try to be “fancy,” instead prioritizing ease, comfort, and durability. “I wanted to focus on intimacy, reality, a kind of homespun policy, with a lower, more soothing tone,” he explained. Pajamas, outerwear and tailoring are softened and relaxed, with a sense of ease in living that feels reassuring rather than surrendering.
Still, this is MSGM, and its signature zest for life won’t remain silent for long. When the sun sets, withdrawal gives way to release, and if hard times call for resilience, parties remain an effective form of resistance. Evening wear was filled with ruffles, ruffles and expanses of taffeta, shimmering against reflective gold and silver surfaces. It’s a reminder that optimism, like style, doesn’t fade away under pressure: it just waits for the right moment to shine.
