The Tamesis
Feria Product is a satellite event of Mexico City’s bigger Zona Maco. The following event to be kept in February will certainly alter its place, relocating from the Exposition Reforma occasion location in the funding Colonia Juárez to Maravilla Studios, a historical commercial manufacturing facility that was just recently exchanged an occasion area in Colonia Atlampa.
Product, set up to happen from February 5 to 8, educated 78 exhibitors of the brand-new location last Friday – simply over 6 weeks prior to the program is set up to happen.
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The final modification comes as Reform Exposition is presently organizing “Unfamiliar person Points: The Experience,” an immersive occasion based upon the Netflix collection. Tickets for the experience will certainly be offered via completion of February, consisting of throughout the run of Product.
this unfamiliar person points Reform tasks are spread out throughout 3 of the Exposition’s 5 floorings. Throughout Mexico City Art Week, Product generally rents 3 floorings: 2 committed to exhibitor cubicles and one more for food and drink alternatives and various other programs. Considering that 2024, Exposition Reforma additionally organizes a distinct style fair throughout Art Week.
Brett W. Schultz, founder and supervisor of Product, claimed in a meeting art information The reasonable had actually been educated of the problem concerning 2 months back, yet the reasonable “intended to maintain it up until 2 weeks ago … We wore down every feasible approach we can think about to maintain the product at Reform Fair, yet in the long run it was not effective.”
He proceeded: “General, the existing scenario is really tough for mid-sized programs like ours, with really restricted location alternatives in Mexico City. Rental rates have actually increased given that the total pattern of immersive experiences and brand name activations removed.”
Schultz claimed Product started searching for a brand-new website in instance arrangements with Reform Fair failed, yet the majority of websites were being used 2 or 3 times the existing lease price, which would certainly stand for a portion of the Reform Fair area. Nevertheless, Maravilla Workshop had the ability to use them comparable rates.
” The group at Maravilla Workshop is considerate to independent social occasions like ours,” he claimed. “Since the choice has actually been made, we are delighted concerning this action due to the fact that the area is stunning.”.
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Maravilla Studios mores than a a century old and covers over 10,000 square meters (108,000 square feet), concerning 20 mins’ drive north of the old workshops, both blocks away. territorial department Cuauhtémoc (district). It has actually formerly organized Mexico City Style Week and digital songs event MUTEK. The website is additionally near to early american Santa Maria de la Ribera, a community where lots of musicians live.
In a letter to exhibitors on Friday, art information Product’s manufacturing group claimed: “We see this action as an actual possibility to offer you and our site visitors with a far better equity experience on every degree.”
Among the advantages discussed in the letter is that all exhibitors will certainly get on the exact same flooring, with “charitable ceiling elevations and brightened concrete floorings” and accessibility to interior and outside areas “to offer better food and beverage alternatives, locations to lounge and collect, and a richer public program incorporated right into the program.” At Reform Fair, exhibitors are topped 2 floorings, with carpeted premises and no accessibility to outside areas.
Product’s letter to exhibitors additionally kept in mind that with the modification in location, layout and cubicle measurements have actually additionally transformed. “In mostly all instances, exhibitors have actually been designated the exact same or somewhat extra square meters than in their initial agreements, with some tweaks to the style and percentages which our team believe will certainly enhance the total rate of the program.”.
Nevertheless, a handful of exhibitors were designated cubicles that were “somewhat smaller sized in dimension”. 2 If the exhibitor has actually paid or readjusted the exceptional billing, the distinction will certainly be reimbursed. Exhibitors whose cubicle location is boosted will certainly not be billed for extra area.
One more significant modification is that exhibitors will just have someday to mount their cubicles, as opposed to the previous 2 days. “There’s constantly a little a discovering contour when making an item in a brand-new location,” Schultz claimed.
Schultz claimed Product is currently taking into consideration a location modification, yet except the upcoming 2026 version. “Changing the fair’s area has actually come to be a concern for us,” he claimed, keeping in mind that the fair can have included an additional layer of exhibitors, although the majority of exhibitors on the top floorings currently felt they had much less foot website traffic than on the reduced floorings.
Schulz claimed the transfer to the Maravilla workshop “additionally offers us area for future development.” “The Reform Fair over the previous 3 years has actually aided us strengthen Product’s area in Mexico City Art Week and develop our target market on a regional and global degree. I believe we are currently in a terrific placement to take it right into the following phase.”.
Schultz claimed the program’s exhibitor sales are “on a higher pattern,” based upon leave studies carried out yearly. The 2025 variation this February was additionally solid. “We really did not really feel the ruin and grief that was reported at lots of various other programs at the time,” he claimed. “Our programs are grand, intimate and enjoyable to discover.”
Currently in its 12th version, Product has actually come to be a must-see quit throughout the bigger Mexico City Art Week, understood for its mix of prominent Latin American galleries and arising areas. The 78 exhibitors in 2026 originated from 21 nations, majority of them from Latin America.
Throughout its background, Product has actually been kept in numerous locations in Mexico City, with Exposition Reforma being its longest-running occasion. Schultz claimed these location modifications “constantly aid us establish and expand. Most of us take a look at it in one of the most favorable method currently.”
