The Tamesis
Behold, a Fashion Headlines from 2015: “Still wearing Stan Smiths? Consider this superstar.”
In hindsight, it seems kind of funny: By the end of 2015, the Superstar was Adidas’ best-selling shoe, and by the beginning of 2016, they were inevitable. But eventually, the pendulum swung the other way, and chunky shell shoes fell out of fashion, making way for the return of the streamlined samba. Now, however, Kendall Jenner is eyeing the long-dormant superstar as the next It-shoe.
Jenner served as an ambassador for the brand’s heritage line, Adidas Originals, during the tail end of the superstar’s 2010s renaissance, and this week she brought the look back to life: Spotted in Los Angeles, Jenner paired her black shell toes with a white sports bra and white pants, with the elastic waistband folded over her hips. She completed the tonal look in a black and white Adidas Originals track jacket with the signature trefoil logo and a pair of slim-fitting black sunglasses. Talk about embracing a 2016 renaissance.
The Superstar has a storied history in pop culture: it was introduced to the sports world as a basketball shoe in 1969 and had its breakthrough in 1986 with the Run-DMC song “My Adidas.” Now, Kendall Jenner is tapping into our already high 2010s nostalgia. Is this enough to make it a trend in the mid-2020s?
