The Tamesis
Now, we’re entering another commodity boom. Last year, Oasis raised the bar, partnering with Adidas on reunion tour merchandise and opening pop-up stores in multiple cities in the weeks leading up to the show. “Merchant is all the rage and is bigger, broader and more culturally impactful than ever before,” said Parisa Parmar, senior creative strategist at entertainment marketing agency Attachment. fashion business The rise of concert merchandise last year. “What was once a simple band T-shirt has evolved into a powerful brand extension tool across industries.”
This year, merchandise won’t be limited to concerts. The Nahmias Marty Supreme Jacket capped off 2025, evolving into a huge and visible cultural moment that became more public than ever thanks to star Timothée Chalamet’s grassroots viral marketing efforts. As long as consumers don’t get fatigued soon, we can expect more brands and movies (and concert tours) to follow Chalamet/A24’s lead and create more merch moments. As the superfan base swells in 2026, these moments have the chance to help shape the biggest moments in this year’s cultural spectacle.
what goes around comes around
There’s a unique look for 2016: a stylish item paired with a choker, perhaps with a bomber jacket layered on top. Wear a sundress and bra with a small white T-shirt. Off-the-shoulder tops are a summer 2016 favorite. Velvet took over the show. The hoodie has become a must-have at home (thanks in part to Vetements). Thankfully, some of these trends are here to stay in 2016, but some are making a comeback, or at least laying the seeds for a 2026 iteration.
Choker reigns supreme both on and off the catwalk. Ralph Lauren, Dior, Ellie Saab, and Alexander Wang all had models showing off different trends on their fall and spring 2016 runways, while in the real world, celebrities from Kendall Jenner to Rihanna made sure we were wearing ribbons around (or clipping) our necks all year long.
The choker trend is dying down and we’re back to normal length necklaces. However, it is the choker style accessory that is set to make a comeback in the coming year: statement and, most importantly, body. (Not the bag!) In 2024 and 2025, bag charms entered the zeitgeist and quickly became a must-have for handbags. In 2025, people have taken things up a notch and secured Labubus, sometimes in sizes that rival the bags clipped to them.
This year, industry insiders hope the man will have more accessories. Fashion Editors are on the lookout for more brooches and “big combs,” inspired by The Row’s pre-fall lookbook, in which models’ hair was styled into artistic updos and held in place by a series of hair combs. The likelihood of the latter trend is slim (it’s a difficult style to master at home), but both predictions suggest ways to add quirkiness and personalization to outfits at a time when people are tired of the same. Men should also lean towards this accessory.
