The Tamesis
It’s a fall night in Seoul, and a little team of Oriental professional dancers in typical black-and-white bathrobes are banging gongs and vocal singing at the entryway to Wooyoungmi’s fashionable brand-new front runner shop. The group complied with the procession with the impressive front door and up the stairways to a huge room where tables were covered with smooth pyramids of persimmons and pig head offerings on the top.
As the songs upsurges, a procession of visitors turn over envelopes full of cash, which they position right into the pig’s open mouth prior to bowing. There is an usual routine in Korea gossa it is held to cleanse negative feelings and bring best of luck to brand-new endeavors. The timing was best: it was Wooyoungmi’s very first standalone shop in Seoul and the start of a retail method the brand name was banking on.
Korea’s very first worldwide guys’s apparel brand name
The brand name’s proprietor and creator, Youngmi Woo, understands that riches does not come conveniently. The tranquility and gathered 66-year-old, understood in the market as “Ms. Wu,” went through the group in a well-tailored black fit and big sunglasses. As Chief Executive Officer of Solid Company, which has Wooyoungmi and its even more traditional bro Strong Homme, she supervises among South Korea’s most effective style business.
Established In 1998, Strong Homme was Korea’s very first developer menswear brand name, leading the way for Wooyoungmi, which introduced in 2002 and ended up being the very first Oriental brand name to launching at Paris Style Week. The brand name runs 2 shops in Paris, markets its items in 24 nations, has 70 stores and utilizes 150 individuals worldwide. In 2024, Solid Company reported profits of EUR72 million, and Wooyoungmi’s sales have actually expanded continuously by around 10% to 20% yearly over the previous couple of years.
The area of the brand-new shop in Itaewon, a previous united state army barracks that is currently a worldwide territory, becomes part of a wider retail method to put in impact locally. “Throughout the epidemic, I recognized the demand for a location where I might have straight call with consumers,” Ms. Wu claimed in her large workplace in Jiangnan Area. While Wooyoungmi shares room with Strong Homme in the previously mentioned Seoul shop, this is the very first time the brand name (which likewise markets ladies’s apparel) has actually been marketed individually in Seoul. Ms Hu sees this as a chance for the brand name to strengthen its photo in your area.
