The Tamesis
Jonathan Anderson’s second Dior men’s show on January 21 was probably one of the most talked-about moments of Paris Men’s Fashion Week. But a day later, at LVMH’s Avenue Montaigne headquarters, a completely different event was held: the first Dior Beauty Anti-Aging Committee meeting. The event brought together 19 global experts (12 biologists, 4 dermatologists, 2 botanists and 1 social scientist) and key Dior executives to outline the research and innovation that Dior Beauty will focus on in 2026 and beyond.
Launched in 2023, the Anti-Aging Council collaborates with 600 researchers from around the world to delve into the science of aging and inform future product innovations in the Dior Beauty portfolio. As luxury consumers become increasingly interested in longevity and aware of anti-aging innovations, from exosomes to NAD+, we aim to stay ahead of the beauty innovation cycle. The first products featuring innovations inspired by the research will be launched sometime this year.
“Target [of the board] It’s about having the best science and technology that allows us to make the best performing products for our customers. But most importantly, we also contribute to science well beyond cosmetics by publishing and sharing our research with the medical community, as well as bringing in experts in non-scientific fields. ” said Marie Videau, Director of Research and Innovation, LVMH Beauty Division. fashion business Only during the event.
The program also included presentations by Dior Beauty President Véronique Courtois and members of the Reverse Aging Committee, including Harvard Medical School professor Vadim Gladyshev and Karl Pays, global research director at LVMH Recherche, which conducts scientific research on topics ranging from environmental impact to packaging innovation.
This is not the first time LVMH has invested in anti-aging research. The group partnered with research company Integrated Biosciences in 2024 to use biological research and artificial intelligence to source compounds that can alter age-related gene expression to inform product innovation across the brand. But now, Dior Beauty, LVMH’s largest beauty brand, has taken the research in-house, focusing on the specific needs of consumers and focusing on innovation that is consistent with Dior Beauty’s product portfolio.
An export source from Christian Dior Parfums and LVMH said: “For Dior Beauty, staying ahead of the curve is a strategic priority, even with the success of its fragrance and cosmetics businesses. Staying at the forefront of skin care research is crucial to maintaining our scientific leadership, building lasting trust with our customers, ensuring future growth and complementing the success of our other business areas.”
