How to Make Your Lipstick Last Longer, According to Bobbi Brown

“What I love about lipstick,” Bobbi Brown told me, “is because it’s easy, quick, and makes you feel radiant.” The beauty entrepreneur knows a thing or two about the category—she’s been creating this makeup staple since 1991, the same year she launched her first product—a collection of 10 brown-hued lipsticks—to New York’s Bergdorf Goodman under her eponymous brand, Bobbi Brown Cosmetics.

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Fast forward to 2026, and her new company, Jones Road, remains a pioneer in clean cosmetics, staying true to her roots with a line of easy-to-use makeup hero products that break the boundaries of the internet with each new innovation (including lipstick). So who else is asking how to make your lipstick last longer?

“The way I make lipstick is by first researching the formula,” she explains. “Formula is everything, because if it’s not a flattering formula, it’s never going to look good.” As for the color approach, “I always make sure there’s lip color. I always make sure there’s red, orange, pink, crimson, and burgundy.”

How to find the right color for your lip tint? How to find the right texture? What are the common mistakes when applying lipstick? The most pressing question is how to make lipstick last longer? Brown reveals all below.

In this article:

first step: Choose lipstick color and texture

Brown says when it comes to choosing lipstick, it comes down to three things. First, your personal style. “If you’re someone who likes a bold lip, whether it suits your skin or not, this is the color for you. Do you like neutrals? Do you like bright colors? Do you like darker colors?”

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