The bowling bag (originally known as the doctor bag) makes a triumphant return as a major handbag trend this season. Characterized by its arched top handle and east-west profile, it is known for its structural frame and wide, easy-access opening—originally designed for carrying paper and then, as the name suggests, for bowling balls. Its simple and structured shape is rooted in minimalism, but in 2026 it will become a great choice for accessories.
Vogue’s favorite doctor’s bag:
For spring, designers revamped the shape, adorning it with soft handles, wider bases, and even the odd charm. One of the runway standouts has already received celebrity approval: Balenciaga’s new Bolero, a chunky bowler hat with an elongated structure, was recently spotted on Cynthia Erivo and Tate McRae. Meanwhile, Gucci’s oversized Borsetto was the top choice of supermodels Vittoria Ceretti, Alex Consani and Kate Moss last fashion month.
Other collection highlights we’re sure to see this season include Celine’s doctor’s bag (not yet available, but highly anticipated) and Miu Miu’s Vivant, a roomy hybrid bag in the brand’s patina leather. Alaïa debuts a new sculptural half-moon silhouette, while fans of The Row will find a sophisticated aesthetic that echoes India — a discreet editor and street style favorite — in this doctor bag, available in a variety of sizes and colorways.
Here’s the thing about the modern bowling bag: It’s sleek, roomy, and holds its own in both reality and spirit (that’s true of Bad Bunny, who wore a meaningful FW25 Prada bag to last year’s Met Gala.) Roomy enough to hold all your essentials from day to night, and versatile enough to match, from sharp tailoring to simple dresses, every style below is equally timeless and on-trend – read on to discover more for yourself.




