The Tamesis
According to preliminary full-year results released on Monday, Brunello Cucinelli’s revenue in 2025 increased by 11.5% year-on-year at constant exchange rates to 1.41 billion euros. Sales growth remained strong in all regions.
The company reiterated its outlook for the year ahead: revenue is expected to grow 10% by the end of 2026. As part of the Italian brand’s five-year plan, the company expects turnover to reach approximately 1.8 billion euros by 2028.
“We have ended what we would define as a record year, both in terms of revenue and brand image,” executive chairman and creative director Brunello Cucinelli said in a statement. “Given the quality of sales, we expect to achieve healthy, sustainable and balanced profits in 2025.”
Bernstein said revenue in the fourth quarter of 2025 increased 11.9% year-on-year to 388.6 million euros, slightly lower than analysts’ expectations of 12.6% growth. The brand emphasized that the basis for comparison in the fourth quarter was particularly strict.
Asia was the best performing region throughout the year, with sales increasing by 15.3%, with China achieving double-digit growth, and South Korea, Japan and the Middle East also achieving solid results. The Americas region followed with 11.9% growth, thanks to its unique brand positioning, which the brand said resonated particularly well with local customers. Sales in Europe increased 8.1%, driven by a strong domestic customer base and stable travel spending.
Sales in the retail channel were particularly strong, growing 12.9% for the full year and 14.5% in the fourth quarter. Growth was driven by like-for-like performance and new boutiques in London, Paris and Los Angeles. Meanwhile, the wholesale industry grew 8.5% for the full year and 6.3% in the fourth quarter.
In 2025, the company will invest approximately 10.5% of its revenue (approximately 145 million euros) in “Made in Italy” artisanal production projects, which include doubling the size of its Solomeo headquarters and building two new men’s tailoring factories in Gubbio and Pene. The brand announced that the completion date has been brought forward six months. Cuccinelli added: “We believe it is appropriate to bring forward the timeline in order to operate with greater efficiency and agility while adhering to the sustainability principles in which we have always believed.”
