The Tamesis
Welcome to The Scoop: a weekly email series in which I ask fashion insiders about the week’s stories. This will be a way for the Vogue business community to synthesize and reflect on the latest headlines every Friday and get a little inside scoop.
This week’s guest is David Siwicki. David moved to the French capital from New York in 2019, a few years later, to focus on his eponymous fashion PR and communications agency (DSC) in Paris. Prior to that, he spent eight years working in the PR departments of major fashion houses such as KCD and Balenciaga.
The risk paid off: His client list lists some of the hottest names in fashion right now, including Hodakova, August Barron, Kartik Research and Meryll Rogge, who just debuted at Marni to rave reviews. David was careful to point out that he only represents Rogge’s two O&O brands, Meryll Rogge and BB Wallace, but I thought it was worth checking out.
Hi David. What is a scoop?
Following a very busy and successful menswear fashion week we have signed three new clients – Aubero, Edward Cuming and Post Archive Faction. A big focus right now is opening up our menswear business. We also just held our first beauty event in Paris last week with Haus Labs. We have two customers in the upcoming 2026 LVMH Prize showroom in Paris – De Pino and Kartik Research. To keep things interesting, we’re rooting for our friend Miyako Bellizzi to receive her first Oscar nomination for her costume design work. Marty Supre. It was really exciting to work with her on A24. Yes, it’s been a busy few months for DSC.
You have a keen eye for new talent. Meryll Rogge, August Barron, Kartik Research… How do you find partners?
This feels intuitive to me and I try to understand if there is a deeper story or narrative that needs to be mined. But seeing the clothes in person is very important. I might visit six or seven major sales showrooms, but I’m not really looking for customers. It’s more about watching the market and seeing what works for me.
One thing I always do is take the time to get to know the designer. For example, Obero and Edward Cumming were both in the sales showroom. I got to see their work over two or three seasons and really see their growth before signing. This season in particular, Obero feels like he’s taken a big step forward. The collection has more depth; he has added more textile varieties.
It’s a big week for you with Meryll’s debut at Marni! Can you tell me about the work that goes on behind the scenes?
It has been a pleasure to work with Meryll for so long and to accompany her through this launch project – Marni’s internal team, senior management and partner agencies have come together to support her new vision in a very enriching way. This is a new chapter for her and Marni, and I’m excited for people to see her collaboration with Marni [design studio] Formafantasma at the show incorporated her vision into a physical space that can accommodate 600 guests.
How did you start working together?
We first met briefly in 2020 at her first sales showroom in Paris, where she was a sales agent working with Vetements, another client of mine. They are a great partner for both brands, so I trust their taste. It took Meryll and I a few years to get to know each other more casually until we collaborated on a press conference in New York and her first small salon-style fashion show in 2023. It’s been great to be able to grow together organically and in a way that’s right for the scale of her business.
