The Tamesis
this Wuthering Heights Margot Robbie is back to a style-conscious press conference that’s almost impossible to escape. Pictures of Robbie wearing classic looks by John Galliano and custom looks by Dilara Findikoglu, often staring at co-star Jacob Elordi (who himself wore a custom look by Bottega Veneta) have been popping up on our social media feeds for weeks, even before the film’s February 13th release.
It’s a huge media boost for the film, and almost as good for the brands that have been claiming a stake in the film. Wuthering Heights enthusiasm. Warner Bros. works with 35 brand partners Wuthering HeightsBranded products, from Hanky Panky thongs to Lingua Franca sweaters, offer consumers a way to purchase the movie before it’s released.
This is not just Wuthering Heights. Last month, following Marty Supre The actors went viral wearing Nahmias brand jackets, now — and friends with star and creator Charli XCX — bundled up in the Utah cold for the Sundance Film Festival now– Branded down jacket.
These days, it’s rare to see a major movie release without an associated branded product. Katie Devlin, fashion trends editor at intelligence agency Stylus, says merchandise is an expectation these days even for independent film studios, who are approaching it in a more modern way. “The truth is, the demand for on-screen pairings is there whether or not movie studios are involved — and if they’re not, there’s probably someone on Etsy who is,” she said. For studios and brands, this deep-rooted need represents a missed opportunity if they don’t release some form of product for fans to purchase.
For Warner Bros. Barbie It was (of course) an inflection point. “Partnerships have always played an important role in movie marketing, but the past few years have changed expectations. Audiences not only want to see a movie, they want to experience its world,” said Dana Nussbaum, co-president, Worldwide Marketing, Warner Bros.
Today, Warners tends to start conversations with brands a year after a movie’s release, and brand collaborations are no longer bound by genre or ratings. “Five years ago, it was rare to see an R-rated movie supported in this way. That has changed.” Nussbaum pointed to the sinner (Jerry Lorenzo of Fear of God designed the product) Wuthering Heights.
