The Tamesis
Everyone is looking back on 2016 – and for good reason. Not only was this year a big year for iconic pop culture moments and unforgettable Snapchat filters, it was also the year it all started for sisters Margaret and Katherine Kleveland and their beloved brand, Dôen.
It’s hard to imagine that Dôen’s dreamy dresses and romantic florals once lit up our wardrobes; it feels the same way for the duo, who still feel incredible about their journey from a small but mighty direct-to-consumer brand to a household name synonymous with warm-weather elegance and ease. “When we launched the brand, we really felt there was a gap in the market to serve women as a whole. We felt like a lot of brands were specifically focused on young professionals or hyper-feminine people,” Margaret explains of the brand’s early days.
Photo: Courtesy of Dôen
Bridging that gap has helped them carve out their niche while still giving themselves plenty of room to grow: According to Vogue Business, the brand will hit $100 million in revenue by 2025 and have seven (and counting) brick-and-mortar stores across the country; another boutique is expected to open later this year. Powering their success is a broad and loyal Dôen fan base, who faithfully collect their favorite pieces each season, one cotton Ischia dress at a time.
To celebrate their tenth anniversary, the Cleveland sisters hope to surprise their community with a limited-edition collection available online today. To do this, they delved into the archives to bring back nostalgic pieces that fans love, elevating them for the occasion and new clients through ultra-fine handwork and thoughtful expressions of craftsmanship. “We were inspired to create this collection to not only reflect, but celebrate the brand’s decade—the beautiful moments that have been created, our incredible community, and the many loved ones who have been on this journey with us.”
Photo: Courtesy of Dôen
