In a recent conversation with veteran Spanish makeup artist Natalia Belda, I realized I was getting a certain beauty rule all wrong: Brown eyeliner takes away years and softens facial features. Rather than dismissing brown or the eye-brightening theories surrounding it, Belda offers another, more nuanced approach to choosing an eyeliner color that can neutralize dark circles and “make eyes look more rested, whether you’re 23, 43, or in your 70s.” Her focus is on red hues, which are trending on both the 2026 fashion shows and beauty counters.
Before promising miracles, Belda stresses that the key is choice correct The red version, taking into account skin type, undertone, eye color and the nature of dark circles. “Generally speaking,” she explains, “when a color has reddish pigments in it, it tends to be very flattering and more subdued than black or brown, which can harden the look, especially as we age.” While these shades aren’t exactly rejuvenating, she notes, “They can refresh the eyes, help neutralize dark circles, and soften tired eyes.” That’s of course, if you choose well.
Choose the right shade
When it comes to which red to choose, not all versions are suitable for covering up dark circles. Belda warns, “Very bright or solid reds can exaggerate signs of fatigue or red eyes, and may even make pinkish dark circles more noticeable.”
Instead, she recommends a softer variation, where reds are harmonized with browns—think burgundy instead of tomato. “Carefully chosen shades can bring more light to the eye area and enhance eye color,” she says.
Belda also shared a universal eye makeup tip: “Regardless of eyeliner color, start by applying a small amount of concealer with an appropriate brush to neutralize the lids, then gently blend it out with a tap of your finger for a seamless look.”
Given the wave of red and burgundy blushes currently hitting the market, the conversation naturally extends to the cheeks. Their success depends on their strength, but overall, they can be widely flattering and make most skin tones look healthy, Belda says. “They can be a fresh and modern alternative to classic pink shades,” she points out.


